Why my time as a discount agent was an epic fail
I tried to charge less commission, but sellers wouldn't go for it
by Brett Keppler Feb 16
4 ways you can nail due diligence before listing
These tips will help you prepare for problems that could arise
by Jay Luebke Oct 7
Price-per-square-foot analysis: 4 tips for accurately pricing a home
Despite the haters, price-per-square-foot technique does hit home runs
by Bernice Ross Sep 8
A winning strategy for your next listing appointment
Why not let sellers choose their own comps and set the asking price?
by Bernice Ross Dec 5
4 technology snafus that can sink your business
Why relying on your phone's calendar or free email and file storage isn't recommended
by Bernice Ross Dec 1
Secrets to converting phone leads into real estate clients
The goal is to engage in a conversation, not 'give away the farm'
by Bernice Ross Jun 16
Listing presentations can't get you sellers without listing appointments
Unbounce, Issuu and AgentsArmor: Create smarter landing pages, marketing that wows, and safer showings
Pinterest, virtual staging and Facebook: fast track to higher commissions
Must-haves for agents at the listing appointment
by Bernice Ross Nov 11
Sellers, there's a downside to commission cutting
Consumers who don't understand how agents are paid need lesson in 'discounting'
by Bernice Ross Aug 12
5 ways to exceed your ultrawealthy sellers' expectations
Play offense, not defense, to score listing appointments
Justifying your commission means demonstrating value upfront
by Bernice Ross May 16
3 online tools to help agents hit a home run during listing appointment
by Bernice Ross Aug 9
Raising the bar in real estate
by Bernice Ross Mar 19
Play up 'team' approach, communication strategy
by Bernice Ross Mar 8