Stop calling them leads — they’re people
Opinion
Rather than banging people over the head with your needs, try prospecting with the mindset of reaching out to others and offering availability, assistance and professionalism
by Jay Thompson Jan 16
Homeowner couple in front of sold house
Opinion
Make sure your website is on point, create valuable resources for consumers and partner with a lender for a more fruitful business
by Emma Olivia Dec 3
Dear real estate agents: Here's the difference between relationships and leads
Opinion
The long-term rewards will be greater if you prioritize building a strong referral network over following cold leads
by Sean Z Becker Apr 19
4 ways to generate leads without having to hard sell
Basic principles that can be applied to any lead acquisition system, tool or technique
by Jon Starwalt Apr 2
Agent Connect NY 18: How to create and execute the perfect lead magnet program
News Corp. headquarters
Former Move sales rep alleges he was wrongfully terminated for refusing to participate in what he believed to be unlawful conduct
by Andrea V. Brambila Jan 11
Voodoo Agent: Being 'in play' with your leads
Go MIA for a few days and you'll probably lose out
by Inman May 26
Quality over quantity: How to turn your network into a renewable resource
Instead of focusing on filling your pipeline, here's how to cultivate your existing client base
by Amber Taufen May 24
A desert landscape
Facing the challenges of low inventory, acknowledging the facts and pushing forward
by Teresa Boardman May 18
5 tips to take back real estate lead generation with killer landing pages
Pair effective lead capture with a well-planned marketing funnel
by Pat Hiban Apr 25
A man's hands selecting tools
Opinion
Not every technology solution is ideal for new agents -- here are four that can get you that first deal
by Craig C. Rowe Apr 24
It's 1 a.m. -- are you up? I'd like more information about your real estate listing
Respond or not respond, the choice is yours, and opportunity is what you create and make of it
by Cara Ameer Mar 29
How to create a digital real estate lead machine
7 must-dos for even the most experienced real estate agents
Cross these items off of your list consistently
by Laura Viñalet Nov 21
How often should you follow up?
The art of the follow-up
by Peter Lorimer Nov 11