Opinion
Brokerages are rushing to arm agents with the latest tools and to get closer to the consumer. But what happens to the data when you leave? Be mindful of who owns your consumer data and leads.
Do yourself and your team a favor: Establish strong onboarding and training systems to make achieving your goals more seamless and systematic
The term 'lead generation' is a modern, dehumanizing concept that you might want to rethink in 2020
Buying leads is expensive. Here are 5 ways to generate them without spending all that money.
They might sound like a good deal, but you could find yourself paying for leads that go nowhere fast. Here’s how to protect yourself — and your wallet
Verse will now field and vet leads for companies in sectors such as education and insurance as well as real estate
Here are 5 ways to get your agents to follow up and follow through with those expensive internet leads
The software maker introduces Dynamic Ads for Real Estate, a new tool that seeks to make marketing listings on the world's largest social network a breeze
The layoffs are unrelated to realtor.com parent Move Inc.'s acquisition of lead generation firm Opcity, according to a source
CallConnect is meant to protect agents from missing out on leads when they can't answer the phone
The partnership puts 2 of real estate's largest players together on the same team
The settlement means that a jury trial, previously scheduled for Aug. 19, will no longer happen, which may disappoint some agents who have alleged similar fraudulent acts
There were 9,100 Blockbuster Video stores in 2004 — now there is 1
Among 6,107 brokers surveyed for NAR's 2019 'Profile of Real Estate Firms,' 43% fear 'nontraditional' players
Don't go overboard with leads, call your customers before they call you, and focus on culture more than numbers