From likes to leads: How 1 agent turns Instagram Reels into closings
Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it
by Jimmy Burgess Dec 1
Realtor.com CEO: CoStar made 'deceptive and misleading' claims
Damian Eales told Inman his company is focused on providing high quality leads and has plans to further leverage the network of its parent company, News Corp
by Jim Dalrymple II Jul 11
NAR settlement may disrupt mortgage partner agent programs
If homebuyers are no longer willing to pay full commissions to agents, what happens to lender programs that incentivize consumers to work with partner real estate agents?
by Matt Carter Mar 18
11 innovative QR code strategies for real estate marketing
Jimmy Burgess shares how you can leverage QR codes to capture more leads, drive traffic and grow your business
by Jimmy Burgess Oct 20
Searching for lead help? SEO Savvy Agent might be the result you need
Agents often resort to cheesy, online pitches by borderline charlatans and scammers to discover new ways to get leads, an especially risky gambit in a stagnant market
by Craig C. Rowe Jul 19
Gary Gold's advice: 'Create a machine to get more business'
The luxury real estate giant with Coldwell Banker recently launched his first-ever live, online mentorship program and is sharing his tricks with agents for how to 'Compete and Beat the Best'
by Lillian Dickerson Jun 23
OJO debuts premier OJO Pro platform for top-producing teams
OJO Pro+ will cater to just a handful of teams in each market. The product is one of two new offerings from OJO meant to provide high-quality leads and insights to agents
by Jim Dalrymple II Jun 15
hello, welcome, doormat, door, porch, mat, introduction, hi
We don’t lack lead generation ideas. We lack execution. Choose a couple of these strategies, and take action today
by Jimmy Burgess Jun 1
Zillow expands 'post-pay' Premier Agent model to 2 new markets
The expansion is part of Zillow's 'enhanced markets' program, which is now in 6 cities and part of the company's efforts to eventually build a real estate 'super app'
by Jim Dalrymple II May 26
Clever offers its own take on the lead-referral model
Clever Real Estate finds its leads with extensive content marketing, reams of articles on its website designed to educate consumers on a vast range of real estate topics
by Craig C. Rowe Feb 10
The agent replied to a fishy email. Then Michael Jackson showed up
Over 5 years, Zar Zanganeh, then a young agent with Las Vegas Sotheby's International Realty, nurtured a relationship with the musician until his death in 2009. In the process, he signed deals for Jackson, Brittney Spears and Prince, whom he was asked to spy on by the King of Pop
by Lillian Dickerson Sep 23
How to convert leads so you’re eligible for exclusive lead networks
Many agents are searching for leads to bump themselves out of a summer sales slump. Not just any agent can qualify for exclusive leads where conversion metrics matter, but here are a few tips to give yourself a leg up
by Chris Heller Jun 14
Don't wait, create! Help find hidden inventory for your buyers
Opinion
Inventory continues to be a challenge for all real estate agents, but you don’t have to wait passively for the market to provide inventory
by Tom Toole May 11
How to assess the likelihood that your leads will convert
Tracking and predicting conversions ensures more effective and consistent followup
by Tom Toole Jan 24
Need solid salespeople? 5 must-ask interview questions
Finding the right candidate for the job is more art than skill. Those who tend to make it in real estate are the ones who can navigate these 5 questions successfully
by Chris Pollinger Jan 20