Seeing fewer leads? Time to re-engage your direct mail marketing
It's time to dust off your mail lists and hope your graphic designer didn't take their Photoshop skills on the road to become a #vanlife influencer
by Craig C. Rowe Jul 22
7 client retention strategies that never go out of style
Opinion
To delight clients and keep them for life, it's vital to understand what they really need and want
by Bernice Ross Jul 19
7 strategies that separate the winners and losers in a shifting market
Opinion
Getting your mindset right and getting up to speed on the best lead gen tools are essential for meeting the challenges of today's real estate market
by Bernice Ross Jul 6
7 proven strategies to create referrals if your pipeline is frozen
Opinion
Does your pipeline feel frozen? These 7 proven referral source strategies are certain to put some heat back into those prospecting efforts
by Oliver Graf Jul 5
Happy Grasshopper adds 124th hgRECRUITS brokerage partner
Houston-based ERA Legacy Living is the latest brokerage to join real estate communication platform Happy Grasshopper. Legacy Living will use HG's data-powered recruiting platform
by Marian McPherson Jun 27
BidMyListing aims to win listing leads with direct payments to sellers
Fresh off a $5M seed round in April, the Altman Brothers-endorsed startup is banking on the idea that the industry will see its bidding process as a more direct marketing expense
by Craig C. Rowe Jun 23
How to convert leads so you’re eligible for exclusive lead networks
Many agents are searching for leads to bump themselves out of a summer sales slump. Not just any agent can qualify for exclusive leads where conversion metrics matter, but here are a few tips to give yourself a leg up
by Chris Heller Jun 14
5 low or no cost ideas for thrifty 1st year real estate agents
Ouch! With inflation at an all time high, 2022 first-year agents may be feeling the burn more than their previous class. Read this to help create some room in your budget
by Darryl Davis Jun 11
5 gentle prospecting ideas for your team 
Soft skills can help maintain "good vibes" and stave away dated sales scripts that deter clients. These gentle prospecting tips can help you and your team sell homes with heart over hustle
by Darryl Davis Jun 9
Don't wait, create! Help find hidden inventory for your buyers
Opinion
Inventory continues to be a challenge for all real estate agents, but you don’t have to wait passively for the market to provide inventory
by Tom Toole May 11
The secret to generating more 'offer-ready' buyers
Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers 'offer-ready'
by Bernice Ross Apr 27
These mistakes can derail your business. Here's how to avoid them
Opinion
From financial mistakes to shiny object syndrome, there are so many ways to get off track. Here's how to avoid game-changing errors — or get back on track after making one
by Adam Hergenrother Apr 27
5 simple scripts to reconnect with your sphere 
Opinion
Staying in touch with your sphere of influence is the foundation of building and maintaining your business. Here are a few authentic scripts for effective follow-up
by Darryl Davis Apr 25
'Bigger is not always better': 5 tips to elevate your social media
Regardless of how you feel about it, in this day and age, social media is a powerful tool. Here's how to put it to work for your real estate business
by Ricardo Rodriguez Apr 14