N-Play moves to Windows Azure cloud platform
Real estate app builder cites platform's flexibility, reliability, and scalability
by Inman Apr 30
Real estate's untapped 'big data' reserves
Customer data can inform timing, content of marketing messages
by Jessica Swesey Apr 22
Paid vs. earned: What's the BEST media strategy for real estate?
Chase home search app provokes debate
Users can access 58 percent of ListHub listings
by Andrea V. Brambila Apr 17
SmartZip says inventory shortages driving growth
Agents using analytics-powered platform to identify likely sellers
by Inman Apr 16
Viewbix out to boost videos' lead-gen mojo

Video is often touted as an essential marketing tool for real estate agents. But while it may help put an agent’s new media savvy on display, some are skeptical about the medium’s ability to convert viewers into clients.

Launched in April of 2011, Viewbix aims to bolster video’s ability to generate leads. The app is designed to reel in leads directly from a video player by providing subscribers with the ability to add a wide range of apps to a video that viewers may click to access additional content or contact an agent.

by Teke Wiggin Apr 11
Creative ways to make every marketing dollar count
Track results and respond to leads you generate
by Bernice Ross Apr 8
Creative ways to make every marketing dollar count
Track results and respond to leads you generate
by Bernice Ross Apr 8
Do agent websites need listing search? [VIDEO]
Two agents and a consultant debate the pros and cons
by Paul Hagey Apr 8
Great experiences trump all in pursuit of client loyalty
Opinion
A satisfied customer is a customer for life
by Inman Mar 22
New search tool enables agents to attract and hunt down leads
by Teke Wiggin Mar 4
CEO lays out growth strategy: Squeeze out small 'cottage industry' providers
by Inman Feb 28
WAV Group: Win more new and repeat business by keeping detailed, updated data
by Inman Feb 27
Agent Portal streamlines processes, integrates communications
by Inman Feb 22
Taking it to the streets -- more on mobile
Opinion
The Breakaway Brokerage: Part 5
by Joel Burslem Feb 21