5 reasons you don't have a listings-based real estate business (yet)
It's important to build your real estate business on listings to generate ongoing, reliable growth. Here's what might be holding you back
by Jimmy Burgess Jun 22
Limitless referrals can be yours in any market
Your pipeline in 180 days is a reflection of the work you are doing today. Based on the work you are doing now, what do you expect your pipeline to look like in six months?
by Nick Schlekeway Jun 16
OJO debuts premier OJO Pro platform for top-producing teams
OJO Pro+ will cater to just a handful of teams in each market. The product is one of two new offerings from OJO meant to provide high-quality leads and insights to agents
by Jim Dalrymple II Jun 15
5 effective prospecting strategies to take you beyond cold calling
While cold calling has traditionally been used as the leading sales prospecting approach, alternative strategies often yield better outcomes in today’s business landscape
by Diana Zaya Jun 7
A 4-decade first, TopProducer rolls out lead-gen features
TopProducer, at 40-years-old, released a new suite of features called Social Connect to help users find new avenues of business through digital marketing, the company said
by Craig C. Rowe Jun 2
hello, welcome, doormat, door, porch, mat, introduction, hi
We don’t lack lead generation ideas. We lack execution. Choose a couple of these strategies, and take action today
by Jimmy Burgess Jun 1
Zillow expands 'post-pay' Premier Agent model to 2 new markets
The expansion is part of Zillow's 'enhanced markets' program, which is now in 6 cities and part of the company's efforts to eventually build a real estate 'super app'
by Jim Dalrymple II May 26
NAR's incredible shrinking membership roster: The Download
Take a look at the new membership numbers, then find out how to gain mindshare in your market with a well-developed content marketing plan
by Christy Murdock May 26
Agents, stay off my grass and don't knock on my door
Opinion
While the conversation around door-knocking is compelling, it's not a prerequisite for success in the real estate business
by Teresa Boardman May 19
How to keep in touch with clients in an authentic way
Whether you're reaching out to current or past clients or cultivating new leads, authenticity and human connection are essential
by Mauricio Umansky May 18
5 types of Realtor videos that put passive prospecting on autopilot
Video is the most impactful place for you to spend your marketing dollars, so here's how to ensure you're doing it right
by Jimmy Burgess May 18
Totally not tech-savvy? 11 tools for neophytes
Here are some tips on software products Inman recommends for the new agent or the seasoned professional who’s just now coming around to the modern marketplace
by Craig C. Rowe Apr 30
21 apps to accelerate your brokerage tech stack
Inman assembled a list of technology companies for customizing a tech-stack, specific to those brokers who look for flexibility, best-of-breed options and quicker roll-out
by Craig C. Rowe Apr 20
Lean times require you to lean in. Here’s how
Lean into focused activities, lean into lead generation, lean into holding two appointments a week, lean into purposeful conversations and lean into the '200 percent' life
by Adam Hergenrother Mar 23
Waiting for clients? Here’s what you should be doing
The ebb and flow of the real estate business can be affected by the seasons, the economy and more. Here's how to weather the slow times while building your business
by Amie Quirarte Feb 17