Chime rings in Connect with announcement of new chatbot
The company is known for its rapid rollout of new features. After recently launching in-app Facebook campaigns, it has announced a lead-engaging chatbot will be available in fall
by Craig C. Rowe Jul 24
BoomTown launches new lead generation and marketing tools
The company promises to nurture leads for up to a year and says its concierge will field leads 24 hours a day
by Jim Dalrymple II Jul 24
Why there's no magic pill for lead generation
Agents need to constantly evaluate what forms of prospecting are most efficient when pursuing leads
by Cara Ameer Jul 24
Realogy's new tech game plan? Chatbots, AI and next-gen search
Glenn Fitzgerald, vice president of Realogy’s tech division, discussed the technologies the real estate giant is investing in during an Inman Connect panel Monday
by Teke Wiggin Jul 23
Equifax will pay up to $700M over data breach that exposed millions
The payments are a response to the largest-ever data hack of its kind, which was discovered in 2017 and impacted nearly 150M consumers
by Jim Dalrymple II Jul 22
10 real estate agent myths outsiders believe
Opinion
If you’re thinking about becoming an agent, have a clear view of what it’s like, so you can start out on the right foot
by Joseph Santini Jul 19
Audience Town believes it can end 'pay and spray' advertising
Company CEO calls Zillow 'monopolistic' and Google 'diabolical' in their approaches to controlling data and competing against their own customers. His company helps agents make smarter investments in online advertising
by Craig C. Rowe Jul 19
Credit score firm Equifax launches lead generation product
Lead Accelerator will use Equifax's proprietary data to help agents prioritize the leads most likely to result in sales
by Jim Dalrymple II Jul 18
Two young arctic wolves looking like they are hugging.
REW will take over Lone Wolf's website, lead generation, CRM and IDX services and is offering incentives for customers who make the transition
by Jim Dalrymple II Jul 10
Agent social network Radius launches lead gen marketplace
Agents can pick up leads that were submitted by other real estate professionals, then pay a percentage of their commission when the resulting deals close
by Jim Dalrymple II Jul 10
How to door-knock like a pro on a part-time schedule
Use this 7-day plan to prospect, plan and build relationships
by Pat Hiban Jul 10
Why IDX is still a valid part of your lead generation strategy
Opinion
Done right, with focus on useful long-tail keywords and a consumer-friendly property search, an IDX-enabled real estate website is something every agent should consider
by Jay Thompson Jul 10
Never door-knock again: How geographic layering can grow your business
You probably know what geographic farming is. Here’s how I’m layering my approach
by Leslie DeLuca Jun 30
Why real estate agents fail
Opinion
Our business is not as easy as most people think. On the other hand, when you think about it, the path to success is pretty straightforward
by Joseph Santini Jun 28