Email sequences are automated responses that can be based on specific dates and times, responses to previous messages, actions contacts take on a website or a link within a message
Truly engaging is an essential component in providing stellar service from first contact to closing. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills
Thirty-nine percent of agents plan to switch brokerages in 2024, according to Coldwell Banker Real Estate's latest survey, citing favorable commission structures and strong lead gen systems
Staying in touch with past clients and 'orphans' long after closing could be the key to a lifetime of repeat and referral opportunities. Coach Darryl Davis offers a strategy to help you reconnect
'Leadflow AI Agent also is much more cost-efficient than paying companies like Zillow up to 40% of commission income': Realeflow CEO
Frustrated and anxious about economic conditions? Trainer Bernice Ross writes that, instead of waiting for change, agents can move forward with confidence by following these strategies
Real estate professionals have been seeking answers since Wednesday, when many lost access to their personal websites, lead services and other tools provided by BoomTown, agents told Inman
If you want to build the listing side of your business post-NAR settlement, Jimmy Burgess has 30 practical, actionable, doable strategies tailor-made for this moment
As the seasons change, coach Darryl Davis writes, it's time to freshen up your marketing and breathe new life into your connection with your sphere of influence
Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX's Curtis Fenn to find out what changes are afoot
In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense
Nearly 70% of brokerage leaders who responded to the latest Inman Intel Index earlier this month expect to invest in technology in 2024, with many now saying artificial intelligence is top of mind
Brokerage leaders are still waiting to see the returns on their 2023 technology investments, according to the latest results from the Inman Intel Index. Read on for the biggest takeaways
Want to make real estate more fun for you and your clients? Check out Darryl Davis' ideas for spring-themed gifts
The AI-driven tool offers agents and teams a generative power dialer, leaning into the fast-growing subset of human voice mimicry. That means your competition may not always be human