Lead-gen game changer: How to use the blue ocean strategy to dominate your local market
Quit trying to survive in the red ocean, and head for the blue water
by Dennis Norman Mar 1
Real estate's future skills gap: data, security and analytics
Opinion
Here's a look at the 'big picture' of what big data and analytics could do for your business and our industry
by Larry Alton Feb 13
Growing beyond a team: 10 things you should know as you scale
Opinion
Take the journey with this team leader and learn how he went from single agent to leading a team to breaking off into his own brokerage
WATCH: Follow-up accountability dominates ICNY panel
RE/MAX Select President, Conversion Monster Founder and Boomtown executive come together to share best practices and concerns about agent accountability to provided leads
by Inman Feb 3
Why 99% of what you were taught about lead generation is flawed
Opinion
Create a system of client attraction that gets you more new clients today — not tomorrow, next month or next year
by Danny Batsalkin Feb 2
Chime, Curaytor announce blended solution to bolster agents' tech stacks
The result of a cold call from a Chime staffer to Curaytor's Chris Smith led to one of the industry's most robust web marketing and lead generation partnerships
by Craig C. Rowe Jan 29
How to make sure your agents get the most for your lead gen buck
Watson Realty ERA President and CEO Ken Carter and BHGRE Company Lead Generation Director Jason Oberman shared what broker-owners can do to receive a better return on lead generation investments
by Marian McPherson Jan 28
5 steps to building a database that yields million-dollar deals
At ICNY 2020, brothers and luxury agents Roh and Ramin Habibi share how robust client databases keep their multimillion dollar businesses going
by Marian McPherson Jan 28
Affordable, agent-developed Zephyr Leads is one to watch
A Seattle agent, tired of mainstream options, spent 2 years developing a software solution to help agents generate leads, manage contacts and market listings
by Craig C. Rowe Jan 24
myWeichert to empower 13K agents in lead gen, sales and marketing
Developed with Inside Real Estate's kvCORE, myWeichert will roll out across the enterprise to support brokers in coaching and business and agents in business generation
by Craig C. Rowe Jan 23
Take stock before you knock: 4 tips for solid prospecting
Going door-knocking? Here's how to make the most of neighborhood marketing
by Matt Muscat Jan 23
4 ways giving back helps you become a better agent
Opinion
Volunteering helps to keep your perspective fresh by broadening your horizons
by Marilyn Blume Jan 20
Augment 'lead generation' with 'relationship building' in your 2020 business plan
The term 'lead generation' is a modern, dehumanizing concept that you might want to rethink in 2020
by Patrick Kilner Dec 27
Finding new business from old leads, a second look at RE/MAX's First
Opinion
We reviewed First in 2017. It has since gone mobile-only and encourages users to uncover new business from existing contacts and by keeping a pulse on the flow of the market
by Craig C. Rowe Dec 20