Ylopo: Dynamic PPC 2.0 is the industry's best response to big-portal leads
The digital marketing platform has been beta testing a new consumer home search experience for months to accompany its innovative Dynamic PPC ad strategies
by Craig C. Rowe Oct 21
Digital marketer Ylopo and CRM Chime spark strategic partnership
Ylopo partners with CRM providers to help users nurture and convert campaign leads. The company's co-founder called Chime one of its many 'best-in-class' partners
by Craig C. Rowe Oct 7
MTV or real estate? How 3 agents use music videos to market homes
These agents have taken their video marketing to the next level by producing full-on music videos and commissioning musicians to create original works to help sell specific properties
by Lillian Dickerson Sep 29
No agent left behind: How teams can help newbies compete
Help new team members compete by creating a rhythm to their day, doubling down on their skills with sales training, leaving no team member behind and focusing on what drives them
by Adam Hergenrother Sep 24
Royal LePage, kvCORE deploy custom software across Canada
Canada's largest real estate brand sought a customized solution to streamline its technology offering for 18,000+ professionals
by Craig C. Rowe Sep 23
Need to cut costs? Create your own leads — for free
Looking to reduce expenses? Consider cutting your lead spend. If you’re willing to invest some extra time, you can generate your own leads for free and liberate yourself from paying for today's costly leads
by Pat Hiban Aug 26
Want to be a top producer? Steal these 6 moves from their playbook
Opinion
Becoming a top producer comes down to proactively prospecting about 7 hours a week, constantly learning, being emotionally resilient and moving from great to memorable client experiences
by Bernice Ross Aug 26
How to survive a market shift: Protect yourself
The husband-wife coaching duo Tim and Julie Harris shared how agents can survive a market shift by building new skills, trimming budgets and getting real about the future
by Marian McPherson Aug 20
New to real estate? Focus on these 2 things
From finding clients to thinking of what to say, there are so many things that run through a new agent's head. This week, Byron Van Arsdale, a coach and former broker-owner, talks about the most vital things rookies need to succeed
by Bernice Ross Aug 19
Coach Dr. Lee Davenport shares the importance of creating safe spaces
Real estate coach and trainer Dr. Lee Davenport shares how agents can use emotional intelligence to help themselves and clients thrive through the pandemic
by Marian McPherson Aug 10
Realtor.com replaces lead-gen products with Opcity referral model in 60 markets
News Corp. subsidiary Move Inc. says it continues to offer realtor.com's lead gen products such as Connections Plus and Advantage Pro in about 90% of markets across the country
Midwest real estate pros predict a strong start to 2021
Panelists at the Inman Connect Now Midwest Regional Breakout session discussed their strategies for navigating the pandemic, how they're planning for contingencies and where they see the market headed next year
10 clever ways to use Zoom for lead generation
This year, Zoom proved to be essential in connecting with your sphere, generating more leads and marketing your listings. Here are a few productive and fun ways you can make the most out of the platform
by Bernice Ross Jul 22