11 tech products we loved in 2020
Opinion
From digital closings to a powerful way to analyze your CRM database, here are 11 products that stood out in a year of remarkable evolutions in real estate tech
by Craig C. Rowe Dec 18
The Real Word: How to stretch your lead gen budget
Opinion
This week, Byron Lazine and Nicole White discuss lead generation budget, HousingWire’s media move and Netflix’s contribution to end systemic racism
by Byron Lazine Dec 18
5 challenges indies will meet head-on in 2021
The real estate landscape has shifted over the years. Today, independent brokerages need to have a clear view of those changes and use their strengths to pivot and meet them. Here's how they can thrive in 2021
by Andrew Bearden Dec 16
7 tips for making your lead generation dollars go further in 2021
Here’s how to figure out where to spend the bulk of your time, energy and money to get the best ROI
by Bernice Ross Dec 15
Take control! 5 ways to generate your own leads
As a real estate agent, you're operating your own business, which means you have to be in charge of generating your own leads. Here are a few tried-and-true strategies
by Faisal Susiwala Dec 10
4 digital marketing tips guaranteed to boost productivity in 2021
Whether you’re just starting out or a seasoned Realtor looking to step up your game, these tips will help you create a successful marketing plan for the year ahead
by Victoria Kennedy Dec 10
7 prospecting lessons agents can learn from fishing
Opinion
In many ways, prospecting is a lot like fishing, and there's so much agents can glean from the sport. Here's a little insight into what it takes to catch fish — and clients
by Jay Thompson Dec 9
5 strategies for getting more clients without meeting face to face
Just because you're practicing social distancing doesn't mean your team should give up on engaging with prospects and clients. Here's how to build quality connections online
by Brandon Doyle Dec 4
Mobile lead management and productivity app Quitchet makes solid upgrades
Opinion
First reviewed in 2018, the app launched with some bugs and UX challenges. It's since been updated, and now, it's ready for the open market
by Craig C. Rowe Nov 30
7 tips for better tech adoption within your indie brokerage
Communicate frequently during the ramp-up and training periods, and allow your agents to take ownership of the technology
by Craig C. Rowe Nov 24
Coredadi offers industry another source for geographic lead gen
Map-based lead generation and farming is not new, but there is a growing number of proptechs that offer fast, web-based list creation and built-in marketing
by Craig C. Rowe Nov 10
Call your dad (or your mom)! They can help you reach your goals
Talking to family, friends, and neighbors is essential for agents. These conversations can help you find leads. Here are a few tips to make the most of these interactions
by Julie Nelson Nov 3
'Dear 18-year-old me:' 5 pieces of advice I'd give to new agents
A lot has changed since Jasen Edwards first earned his real estate license — but a lot hasn't. Here are a few lessons that matter most in real estate today and into the future
by Jasen Edwards Nov 2
10 strategies for boosting profitability now
Here's how to beat iBuyers at their own game, where to find transactions, how to leverage short-form videos and more nifty strategies all agents need to shift their attention to today
by Bernice Ross Oct 28