Roomvu makes effective web video marketing fast and affordable
Opinion
Developed by a former high-producing Vancouver agent, the application centers on social video but can tackle much more
by Craig C. Rowe Mar 5
3 excuses agents make that sabotage their success
Without even realizing it, agents often get in their own way and self-sabotage their success by making excuses. As a result, they miss out on important opportunities to grow. Do any of these common excuses sound familiar?
by Kathleen Black Mar 4
10 ways to turn old leads into new business
Panelists at Inman Connect Now talk about creating 'wow moments' for clients, from sending warm fresh-baked cookies to doggie poop bags
by Andrea V. Brambila Feb 18
ActivePipe's SmartSend advances the role of email in lead nurture
Email list maintenance is crucial to any agent's lead nurture and branding efforts, yet it's too often looked upon as a passive marketing activity. Recent updates from ActivePipe are making easy work of it
by Craig C. Rowe Feb 18
Realogy reorganizes lead gen efforts under new group
The company's relocation services, mortgage lending partnerships and loyalty programs across all brands will now be under the Realogy Leads Group
by Patrick Kearns Feb 11
7 tips for finding success as a new agent in 2021
In real estate, as in life, there are no guarantees, but following these tips will give any new agent a solid foundation for a successful career
by Yuriy Moshes Feb 11
Roomvu adds digital ads to its automated video marketing
This app is centered on lead generation, providing customers with a categorized library of ready-to-share video content on a range of real estate topics, such as trends and forecasts, seller tips and neighborhood profiles
by Craig C. Rowe Feb 9
5 tips for taking traditional door-knocking digital
You don't have to abandon your traditional real estate door-knocking values — you simply have to pivot them. Here's how you can put a modern-day twist on something you've been doing for years
by Stacey Soleil Feb 9
Inman Handbook on digital lead generation
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
by Craig C. Rowe Feb 8
12 ways to generate listings in a low-inventory market
Here are a few ways real estate agents can proactively persuade potential homesellers to put their properties on the market now
by Bernice Ross Feb 3
Choosing the right real estate brokerage to launch your career
How much should a CEO impact what brokerage you choose? A lot, writes Craig Rowe. Where you launch your career can make a big difference in your ability to buck the new agent failure rate
by Craig C. Rowe Jan 25
How to get the most out of Clubhouse
Opinion
People are spending hours a day on Clubhouse. Why? What are they getting from it? Is Clubhouse a useful tool for building businesses or brands? Let’s dig into the invite-only platform so that you can get the most out of your time spent
by Jay Thompson Jan 20
Elm Street's Elevate gets new lead-gen capabilities after VoicePad acquisition
VoicePad's automated appointment setting and phone follow-up solution will be integrated with Elm Street's Elevate, an omnichannel marketing and sales support product for agents, teams, and brokerages
by Craig C. Rowe Jan 6
LeadJolt plugs into the power of Facebook lead gen
Opinion
The ISA-based advertising and marketing company creates and helps agents monitor lead generation campaigns on Facebook. Its month-to-month contracts make it stand out among its hardline competitors
by Craig C. Rowe Dec 31
KW Command launches into 2021 with new features
Opinion
Command's SmartPlan suite offers agents companywide access to colleagues' best ideas. Campaigns and Designs will power online marketing and branding
by Craig C. Rowe Dec 30