Opinion
It's not as tough as some make it out to be. Interact with users, provide good content, make some effort to build a follower base, test and measure your efforts
Opinion
Sure, we all want our 'friends' (and their friends) to engage with us online both personally and professionally, but don't make these gross moves
Opinion
Meditation can help you relax, focus and be the real estate pro you want to be
Opinion
We can't all be Joan Jett — so if you do give a damn about your bad reputation, check out these tools that'll help you keep up with the word on the curb
Ashley Okland was shot while showing a model home
If you wouldn’t put all your financial investments into one basket, why would you even consider putting all your lead generation efforts into one?
You don’t need to be paranoid and quake in fear every time you show a home or hold an open house — but you do need to prepare for a worst-case scenario
Opinion
The alternatives could almost always be far worse, so focus on the positive
Be a good human and understand that helping others through social media can and will lead to future business
Keep being human and focus your energy and effort on providing a stellar customer service experience with a healthy dose of empathy
Look at your blog as a platform for showcasing your expertise and your personality, and you might just find yourself a successful real estate blogger
Opinion
Please, continuously learn, hone your craft, and get information from the source
Opinion
If you don't believe it, just ask Tiger Woods, Toyota and British Petroleum
Opinion
Although these truths might be difficult for buyers, sellers and their agents to accept, they are unyielding
Opinion
Whether it's on social media, at the office or onstage at ICNY, it seems our industry is seeing an influx of insults toward fellow pros simply because they do business differently