The master of marketing shares five simple tips for building a personal brand that will further your business and bring in leads
Edutainment, a marriage of education and entertainment, is playful but informative and can go a long way in capturing — and keeping — your audience's attention. If you're ready to dream up some "edutaining" video content, here are a few ideas to get you started
Gary Keller pronounced Keller Williams a tech company in 2018. What has happened in the time since, and where does KW go from here?
At Connect Now, social media strategist Chelsea Peitz broke down how agents can utilize the '5 S' strategy to amp up their digital presence
From sharing personal stories to engaging with your audience and creating valuable content, utilizing these tools will ensure your sphere of influence continues to grow
Titled 'Live Your Luxury,' the campaign showcases the 'simple, yet personal luxuries' that come with owning a home by highlighting everyday moments that serve as little treasures
Cofano will lead Collabra Technology as it prepares to debut a new, tech-infused marketing platform
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
One of Atlanta's oldest neighborhoods, the Old Fourth Ward is centrally located and home to a buzzing food and arts scene
If you question what value social media really adds to your business, don't. Point blank, it gives real estate agents way more reach than they could get offline. It's not for everyone, but here are some tips to make getting started easier
While the house appears to be a typical mansion, the inside drew attention on social media for its bunker-like layout: 'That's where they brought Jason Bourne during his flashbacks'
If you know where to look, you'll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.
Matt Lionetti of The Agency gained a following by posting comedy sketches about real estate on Instagram. He shared tips with Inman for other agents trying to do the same
During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages
Your clients rely on you for reliable, accurate information. Here are some things to consider before you act on or pass along something you’ve heard or read