How to crush it on Instagram and Facebook in 2022
Want to find out how to boost your presence on two of the most powerful social media platforms? Social media guru Katie Lance shares her top tools and tips for Facebook and Instagram
by Katie Lance Sep 4
Ryan Serhant on building a personal brand: 'No one is just an agent'
The master of marketing shares five simple tips for building a personal brand that will further your business and bring in leads
3 ways to spice up your video content with this trending strategy
Edutainment, a marriage of education and entertainment, is playful but informative and can go a long way in capturing — and keeping — your audience's attention. If you're ready to dream up some "edutaining" video content, here are a few ideas to get you started
by Katie Lance Aug 28
Keller Williams' tech pivot wins over fans, but could face hurdles
Gary Keller pronounced Keller Williams a tech company in 2018. What has happened in the time since, and where does KW go from here?
by Jim Dalrymple II Aug 26
5 simple ways agents can improve their online presence
At Connect Now, social media strategist Chelsea Peitz broke down how agents can utilize the '5 S' strategy to amp up their digital presence
by Libertina Brandt Aug 24
6 tips for expanding your network with social media
From sharing personal stories to engaging with your audience and creating valuable content, utilizing these tools will ensure your sphere of influence continues to grow
by James Harris AND David Parnes Aug 12
Engel & Völkers brings simplicity to luxury in new marketing campaign
Titled 'Live Your Luxury,' the campaign showcases the 'simple, yet personal luxuries' that come with owning a home by highlighting everyday moments that serve as little treasures
by Lillian Dickerson Aug 11
Industry vet Russ Cofano signs on as real estate marketing startup CEO
Cofano will lead Collabra Technology as it prepares to debut a new, tech-infused marketing platform
by Jim Dalrymple II Aug 11
How to use Instagram to motivate sellers to list with you
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
by Bernice Ross Aug 11
America's hottest neighborhoods: Atlanta's Old Fourth Ward
One of Atlanta's oldest neighborhoods, the Old Fourth Ward is centrally located and home to a buzzing food and arts scene
by Jim Dalrymple II Aug 2
'It's a two-way conversation:' 8 tips for social media naysayers
If you question what value social media really adds to your business, don't. Point blank, it gives real estate agents way more reach than they could get offline. It's not for everyone, but here are some tips to make getting started easier
by Jenny Usaj Jul 30
Dallas 'mansion' with no bedrooms, windows mocked on social media
While the house appears to be a typical mansion, the inside drew attention on social media for its bunker-like layout: 'That's where they brought Jason Bourne during his flashbacks'
5 nifty (and thrifty) social media marketing ideas
If you know where to look, you'll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.
by Katie Lance Jul 29
4 tips for agents who want to score laughs — and leads — on Instagram
Matt Lionetti of The Agency gained a following by posting comedy sketches about real estate on Instagram. He shared tips with Inman for other agents trying to do the same
Agents can take charge of their social media using these tools, tips
During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages
by Daniel Houston Jul 20