Am I too old to post on Instagram?
Instagram isn't just for 21-year-old would-be models. Sue 'Pinky' Benson shares why Gen-X is the fastest-growing group on the platform and why you should be there, too
by Sue Benson Jun 5
When it comes to Instagram, how personal is too personal?
Opinion
Start infusing your personality and perspective into your social media content to connect with your audience and increase engagement
video
Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here's how to do it
by Kyle Draper May 27
Spencer Rascoff
The portal's co-founder and former CEO also said that Zillow's impact includes creating tens of thousands of new 'super agents'
by Jim Dalrymple II May 25
3 keys for turning Instagram into a sales funnel
Increase brand awareness and make genuine connections when you use Instagram to generate and nurture leads
Should you follow everyone who follows you on Instagram?
Find out how to tell the difference between legit Instagram followers and those who are boosting your count without adding value
by Sue Benson May 19
Should you be creating video content for Instagram?
Looking for more engagement and better results on Instagram? Let Sue 'Pinky' Benson and her special guest help you get up to speed
by Sue Benson May 15
9 Instagram mistakes that make you look unprofessional
Opinion
If you want to stand out on Instagram, the things you do matter — from the content you choose to the follow-up analytics you evaluate
by Laura Viñalet May 15
What should (and shouldn't) be in my Instagram bio?
Find out the must-haves for your Insta bio
by Sue Benson May 8
From daydreams to dream homes: How Glennda Baker rose to the top
As a child, Baker and her single mom bounced around rentals until the Georgia native reached the 10th grade. Now, she helps make the dream of homeownership come true for people every day
Have an Instagram question? We've got you covered
We've pooled together the top advice from our expert contributors to help answer some of the questions real estate agents ask most about Instagram
by Dani Vanderboegh Apr 30
Diversifying luxe marketing can increase income by $10s of $1,000s
The 'State of Real Estate Marketing' report released on Friday by Luxury Presence and Sell It Like Serhant surveyed over 1,000 luxury real estate agents to gain marketing insights for 2023
by Lillian Dickerson Apr 28
What's the No. 1 mistake real estate agents make on Instagram?
Find out how to instantly fix the biggest mistake that agents are making right now on Instagram
by Sue Benson Apr 27
Sotheby's unveils new brand ad campaign for post-pandemic era
'Nothing Compares to What's Next,' developed with design agency Huge, builds on the firm's 2021 campaign, positioning clients for a hopeful new era working with a Sotheby's agent
by Lillian Dickerson Apr 26
'Know yourself' and other top agent tips from BeCorcoran 2023
From developing a strategy based on one's strengths to merging digital and in-person connections, here are some of the top tips Corcoran agents and execs shared on Tuesday
by Lillian Dickerson Apr 25