How to host a property tour on social media as a team
Conducting live tours on social media as a team can be a great way to reach a wide audience and have some fun along the way. Here's how one LA-based agency hosts weekly progressive Instagram open houses, plus a few helpful tips
by James Harris AND David Parnes May 21
Agents should be authentic, lean on technology during pandemic
The pandemic makes it more important than ever for agents to rely on things like social media, though they should strive to be themselves while creating content
by Jim Dalrymple II Apr 30
Goodbye sports cars, hello restraint: Luxury marketing flips the script
'The over-the-top marketing, the partying and the champagne is not cool right now,' said Donna Olshan, a luxury Realtor and the founder of Olshan Realty in New York
Want to ramp up new business? Leverage these digital platforms
As traditional, face-to-face methods of generating new business aren't an option, now is the time to leverage digital marketing instead, using both simple organic strategies and paid traffic
by Elisha Israel Apr 30
Back At You announces direct Instagram publishing
The marketing technology company underwent the arduous process of becoming an authorized Facebook and Instagram Marketing Partner to allow agents to publish directly to the image-sharing platform
by Craig C. Rowe Apr 24
3 ways to up your Instagram game during quarantine
A thoughtful and targeted social media strategy during this period of social distancing will allow for maximum engagement and impact
by Mauricio Umansky Apr 16
5 ways to engage your community on Instagram
People are flocking to social media for comfort and escapism. Here's how you can tweak your messaging to connect with your community and spread positivity today
by Andrew Jevin Apr 7
Cost of marketing on Facebook, Instagram falls during pandemic
Homesnap has found that with more people online, the cost of clicks and impressions on certain platforms is going down during the crisis
by Jim Dalrymple II Apr 2
How to keep your social media healthy when you're quarantined
Here's how real estate agents can keep their social media streams healthy, mindful and relevant even while stuck working from home
by Katie Lance Mar 30
This luxury agent is sheltering in place with girlfriend Ariana Grande
Aaron Kirman real estate agent Dalton Gomez reportedly began dating the pop star several months ago
Kids stuck indoors? Let these celebrities take care of story time
Jennifer Garner, Amy Adams, Josh Gad and Reese Witherspoon recorded videos of themselves reading children's classics
Enjoy these online concerts from the comfort of your own home
Artists including John Legend and Neil Young are offering free virtual concerts from their social media accounts for music lovers who are now social distancing
Why getting the Pinterest look in your listings matters
Opinion
If your listing is not dialed in, buyers will notice
by Troy Palmquist Feb 20
The Real Word: Is real estate nearing an employee model?
Opinion
Plus, should agents be worried about Zillow getting brokerage licensed across the country?
by Byron Lazine Feb 14