'Worst house on the street': Brutally honest Florida listing goes viral
'The roof leaks, the floor creaks, and there's a terrible draft,' Future Home Realty's Philippa Main wrote in the listing description
Douglas Elliman launches agent influencer-assisted ad campaign
The brokerage is launching a new ad campaign starting on Wednesday with the help of its celebrity agents like Fredrik Eklund, The Altman Brothers and Tracy Tutor
by Lillian Dickerson Feb 24
Here's KW's plan to hit back at Zillow after ShowingTime buy
At the KW Family Reunion Tuesday, Gary Keller likened it to a 'fight.' Wednesday, Keller Williams revealed its plan of attack
by Patrick Kearns Feb 17
A bad buying experience launched this RE/MAX agent's career
Not having the best agent experience when he bought his first home 'lit the fire underneath' Jared Housier and inspired him to make the process better for other buyers
by Lillian Dickerson Feb 15
To the precipice of insanity and back with Clubhouse, the buzziest app in the world
Or: How I learned to stop worrying and love the Club
by Jim Dalrymple II Feb 12
'Sliding into the DMs': Why Instagram is the new way to recruit
'Instagram is a website and a newsletter wrapped in one,' Compass agent Ryan Garson, who found his newest agent through an Instagram partnership, tells Inman
Just what can a high-profile influencer do for a quiet listing?
Although a post from a popular social media account can send thousands of views to listings, many agents are finding it to not be the best use of marketing funds
What a butt gym can teach agents about marketing
At Inman Connect, Jeff Lobb and Kenny Truong discuss creating a niche and becoming a community's Yelp
by Andrea V. Brambila Jan 28
Agents, 'don't be vanilla' when it comes to social media
Social media strategist Katie Lance shares her 5 tips for planning, creating and sharing engaging content that grows your business and audience
by Marian McPherson Jan 26
How to recruit and retain the very best talent
Stephanie Anton and Sven Andersen agreed during Inman Connect that leaders need to focus on culture and think outside the box
by Jim Dalrymple II Jan 26
Revamping your social media? 5 absolute necessities for 2021
If you're in the throes of revamping your social media strategy and are wondering what to focus on, look no further. Here, social media expert Katie Lance gives her top social media tips for 2021
by Katie Lance Jan 23
Buyers can bid on America's priciest home via Google Forms
One of the application questions for those interested in buying the $350M estate asks from which influencer did bidders learn about the property
'Zillow Gone Wild': Instagram account featuring kooky homes gains popularity
Samir Mezrahi has gained a 560K following seeking out the most unusual homes on Zillow
3 tips for maximizing your team's virtual open house efforts
Start by strategizing promotional campaigns for your listings, work as a team to host progressive virtual open houses, and extend your livestreams by reposting on social media so that viewers can watch over and over again
by James Harris AND David Parnes Jan 14
5 digital marketing topics that'll shape 2021
After hundreds of conversations with agents across the country, one real estate pro breaks down the main digital marketing topics that dominated the narrative — and consequently, business
by Aaron Lacey Jan 11