From likes to leads: How 1 agent turns Instagram Reels into closings
Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it
by Jimmy Burgess Dec 1
Anywhere joins push to reform NAR's Clear Cooperation Policy
Documents obtained by Inman show Anywhere shares some — but not all — of Compass' concerns with the rule while on Thursday Compass CEO Robert Reffkin reiterated his call to ditch the policy
by Jim Dalrymple II Sep 27
Umansky threatens to sue NAR as pocket listing pressure mounts
The Agency CEO and founder said he plans to revive a lawsuit against NAR over a pocket listing network. The threat came days after NAR officials convened to reevaluate Clear Cooperation
by Jim Dalrymple II Sep 17
Simone Biles shares dream mansion's progress post-Olympics
Biles isn't sitting back and relaxing after a successful run at the 2024 Paris Olympic Games. Now that the gymnast is back in Texas, she is returning to the ongoing construction of her dream home
by Lillian Dickerson Aug 15
'NAR swat team' strikes Arizona home in wild new marketing video
The Instagram video shows agents with 'NAR' along the back of swat team jackets bursting into a home before tackling, tasing and hogtying a Realtor who failed to remove an offer from the MLS
by Lillian Dickerson Jun 26
24 innovative video content ideas (with real-world examples)
Video is the best way to build a brand, connect with your ideal clients and generate quality leads, writes Jimmy Burgess. Get inspired by these proven, real-life examples from agents in the field
by Jimmy Burgess Jun 21
Quiana Watson almost got burned by the tea — but knows better now
The broker has come a long way from her small-town upbringing in North Carolina. From property manager to agent to broker-owner and reality TV star, the journey has been enlightening
by Lillian Dickerson Jun 13
5 real estate marketing strategies that don’t cost a thing
Gaining traction in your market isn’t just about spending money. The Agency’s Rainy Hake Austin recommends focusing on creativity, authenticity, strategic thinking and these free marketing strategies
by Rainy Hake Austin May 15
The 'Chick-fil-A on Sunday' ChatGPT listing presentation plan
This step-by-step listing presentation blueprint from Jimmy Burgess and your listing appointments will be like Chick-fil-A on a Sunday — closed
by Jimmy Burgess Mar 29
Born into real estate royalty, Farrah Brittany makes the tough look easy
Following on the heels of Mauricio Umansky and Rick Hilton — her stepdad and uncle, respectively — the Inman Global Influencer has risen to the top of the Beverly Hills luxury market in short time
by Lillian Dickerson Mar 13
15 Instagram accounts agents can learn from in 2024
Jimmy Burgess shares 15 agents, team leaders and trainers who can help you find the perfect mix of content to grow your Instagram channel
by Jimmy Burgess Mar 8
Inman's 2024 Global Real Estate Influencers revealed
Broker and reality television star Ryan Serhant headlines an all-star roster of the industry's most compelling voices for the second-annual Inman Global Real Estate Influencers program
by Lillian Dickerson Feb 15
24 of the best listing lead ideas for 2024
Listings remain the name of the game, and agents who have the systems and skills in place to list properties and create client relationships will win, author and coach Darryl Davis writes
by Darryl Davis Feb 5
What to do on social in 2024? Avoid politics at all costs
A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this year
by Lillian Dickerson Jan 24
Collabra and Bright MLS team to give agents ad tech
Bright MLS subscribers will now get free access to Collabra's AdBuilder and SphereIndex tools, which can be used within Bright's platform
by Jim Dalrymple II Jan 23