How agents can bridge the 'haves and have nots' housing market
Zillow Senior Economist Orphe Divounguy says it will be up to agents to bring sellers with unrealistic expectations about what the market will bear back down to Earth
by Matt Carter Jul 31
To maximize broker profitability, ask yourself these questions
At Inman Connect Las Vegas, Joe Skousen and Chris Heller discussed what to do — and not do — to drive bigger profit margins
by Andrea V. Brambila Jul 31
How to find celebrity clients — from the agents who routinely land them
Reaching out directly to athletes and other high-profile individuals doesn't always pan out. Top luxury agents spell out how they embed themselves in clients' inner circles
by Daniel Houston Jul 31
Tough market? Focus on fundamentals, lean into learning
'I think if we wanted to sit behind a desk 24/7 we would have picked a different business,' Corcoran's Stephanie Anton said at Inman Connect Las Vegas
by Craig C. Rowe Jul 31
Buyer consultations will be easier than you think: Keith Robinson
NextHome chief strategy officer's 20-minute presentation at Inman Connect Las Vegas could be just the ticket to feeling more at ease with commission lawsuit changes coming Aug. 17
by Matt Carter Jul 31
Redfin CEO talks lapdogs, wolves and riding out commission shifts
At Inman Connect Las Vegas, Redfin CEO Glenn Kelman described an increasingly complicated commission landscape and the shift brokerages and portals must make
by Marian McPherson Jul 31
Communicate value with authenticity and active listening
Not everyone can or should communicate their value through 'bold statements,' agents said during a panel at Inman Connect Las Vegas. That's why remaining authentic is paramount
by Lillian Dickerson Jul 30
DelPrete 'secret shopper' sting reveals agents lose hosts of leads
With the help of a firm with more than 100 undercover researchers, the real estate tech strategist tested agents at roughly 30 brokerages. More than 1 in 3 inquiries never received a response
by Daniel Houston Jul 30
Oh, what a feeling: 4 experts share how to create a brand that lasts
At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O'Brien and Elias Astuto said strong values, authenticity and substance are key to creating unforgettable brands
by Marian McPherson Jul 30
To succeed in luxury real estate, know your audience
Daniel McVicar, Eloy Carmenate and Victoria Levitam spoke at Inman Luxury Connect in Las Vegas on Tuesday in a panel titled 'From City to City: Trends & Opportunities in Emerging Luxury Markets'
by Andrea V. Brambila Jul 30
On AI and real estate, ICLV panel said look to fashion
Artificial intelligence’s use in predicting consumer trends can be the impetus for remarkable change in how buyers start to find homes
by Craig C. Rowe Jul 30
Agents need to prepare for failure, harness opportunities, group says
‘Success is a very strange beast and it often comes before total annihilation,’ said Beverly Hills broker Gary Gold at Inman Luxury Connect
by Taylor Anderson Jul 30
Is luxury real estate settlement-proof? These leaders think so
Luxury homebuyers are used to paying big bucks for quality service. That's partly why panelists at Luxury Connect think the NAR settlement won't make a huge splash in the higher price points
by Daniel Houston Jul 29
New age in luxury: The rise of AI, social media and millennials
Panelists at Luxury Connect said that a generational wealth transfer is lifting more millennials into the luxury market, and it's already changing how luxury brokerages work to attract clients
by Daniel Houston Jul 29
Lofty unveils LoftyWorks at ICLV
LoftyWorks is the company's latest software release, a marketing, management and financial reporting tool for agents looking to add value in the rental market
by Craig C. Rowe Jul 29