Communicate value with authenticity and active listening
Not everyone can or should communicate their value through 'bold statements,' agents said during a panel at Inman Connect Las Vegas. That's why remaining authentic is paramount
by Lillian Dickerson Jul 30
DelPrete 'secret shopper' sting reveals agents lose hosts of leads
With the help of a firm with more than 100 undercover researchers, the real estate tech strategist tested agents at roughly 30 brokerages. More than 1 in 3 inquiries never received a response
by Daniel Houston Jul 30
Oh, what a feeling: 4 experts share how to create a brand that lasts
At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O'Brien and Elias Astuto said strong values, authenticity and substance are key to creating unforgettable brands
by Marian McPherson Jul 30
On AI and real estate, ICLV panel said look to fashion
Artificial intelligence’s use in predicting consumer trends can be the impetus for remarkable change in how buyers start to find homes
by Craig C. Rowe Jul 30
Agents need to prepare for failure, harness opportunities, group says
‘Success is a very strange beast and it often comes before total annihilation,’ said Beverly Hills broker Gary Gold at Inman Luxury Connect
by Taylor Anderson Jul 30