Is it time to liberate real estate?
Opinion
As the pandemic has made clear, companies who tailor toward the consumer succeed in both good and bad economic times. But buying and selling homes isn’t like other online shopping experiences. Why?
by Kris Lindahl Sep 3
Preparing for an inspection? 10 things sellers need to do
There are many obstacles that can derail an inspection, especially in today's COVID-19 climate. As an agent, you should step in and offer sellers advice on what to do to make the process go a bit smoother
by Cara Ameer Sep 1
HomeLight meets 'end-to-end' goal with acquisition of Disclosures.io
HomeLight announced on Tuesday the acquisition of listing management platform Disclosures.io and its rebrand to HomeLight Listing Management
by Marian McPherson Aug 18
Let it go! 8 seller beliefs that no longer hold true today
Opinion
When it comes to real estate, people still hold on to a host of tired, old-school beliefs that are hard to shake off. But to ensure a successful sale, agents need to educate their sellers on how the process actually works today. Here's how
by Cara Ameer Aug 18
'Testing the market' is dead! 5 reasons sellers need to let it go
Opinion
Increasing access to market data, evolving buyer behaviors and the new COVID-19 realities have made this practice obsolete. Here are 5 reasons to share with sellers to keep them from making this costly mistake
by Carl Medford Aug 17
Coronavirus has made real estate tech mainstream — but more innovation is needed 
Opinion
Although the bulk of the real estate transaction used to occur offline, this year, things have changed. Innovation is now a priority, and consumers are widely adopting digital solutions — but are the efforts enough?
by Tom Willerer Jul 30
Our house isn’t someone’s deal — stop texting and calling
Opinion
People's homes are more than just pieces of real estate — they're sanctuaries, especially now. That's why agents need to ease up on sleazy and pushy marketing tactics during this difficult time and be more thoughtful instead
by Teresa Boardman Jun 18
5 critical steps to maximize your listing's sales potential
Opinion
This year brought significant changes in the way homes are bought and sold. To accommodate this new reality, sellers need to be prepared — and agents need to provide the necessary coaching. Here are five important steps
by Carl Medford May 18
Should Airbnb owners sell or wait for a rebound? Agents weigh in
Three real estate agents in California, Utah, and Florida share how they're helping investors decide whether to sell or keep their rental properties as travel remains at a standstill
by Marian McPherson May 11
How to advise clients on upping their curb appeal
Sometimes, clients need a little nudge to truly understand the value of a home's curb appeal. It might take a little persuasion, but here's how to encourage your clients to give their homes a face-lift
by Nicole Solari Apr 26
Homebuyers' biggest agent gripe? 'Commissions are too high'
More than 4 in 10 consumers believe commissions are too high, according to a new study from ShelterZoom
by Andrea V. Brambila Jul 11
3 tips for getting your sellers to clear their clutter (and boost selling potential)
Opinion
It's important to approach this tricky situation without offending your sellers
by Jackson Cooper Jun 8
Why iBuyers won't huff and puff and blow your business down
Opinion
Keep an open mind and a positive outlook, and your future in real estate will continue to flourish alongside iBuyers
by Rick Nayar Jun 7
How to perfect your pre-listing presentation
Greg Lyles openly shares his formula for success, the proven pre-listing presentation that turned him into a top producer
by Greg Lyles Jun 8
4 essentials on your closing checklist that prevent an FSBO nightmare
You can never count on someone else's seemingly good intentions
by Marian McPherson Jun 23