3 ways to build confidence in buyers and keep their anxiety at bay
Today, homebuyers are understandably nervous, which is why agents should do everything they can to put buyers at ease. You can do that by showing your market knowledge and expertise — and following these tips
by Santiago Arana Nov 2
Redfin: The coronavirus has a bigger impact on sales than the election
According to Redfin's latest survey, only 22 percent of buyers and sellers are adjusting their real estate plans due to the presidential election
by Marian McPherson Oct 6
Why investors make the best clients — and how to land them
From having recurring business to fostering industry connections, working with real estate investors has its perks. If you're an agent, here are some tried-and-true ways for landing them as clients
by Ben Mizes Sep 12
Welcome mat
Opinion
I went in search of an agent the old-fashioned way, by asking for recommendations. Six agents ended up replying, and I sent them each 61 questions. Yes, 61.
Is it time to liberate real estate?
Opinion
As the pandemic has made clear, companies who tailor toward the consumer succeed in both good and bad economic times. But buying and selling homes isn’t like other online shopping experiences. Why?
by Kris Lindahl Sep 3
10 outrageous buyer beliefs agents should debunk ASAP
Opinion
When buyers first walk through the door, they're bringing with them a lot of false truths. It's your job to open their eyes
by Nicole Solari Aug 23
6 reasons your client should walk away from buying a house
As a buyer's agent, it's your responsibility to represent your client's best interests. If one of these scenarios presents itself, you should advise your client to rethink the sale
by Vance Kellogg Aug 23
HomeLight meets 'end-to-end' goal with acquisition of Disclosures.io
HomeLight announced on Tuesday the acquisition of listing management platform Disclosures.io and its rebrand to HomeLight Listing Management
by Marian McPherson Aug 18
Let it go! 8 seller beliefs that no longer hold true today
Opinion
When it comes to real estate, people still hold on to a host of tired, old-school beliefs that are hard to shake off. But to ensure a successful sale, agents need to educate their sellers on how the process actually works today. Here's how
by Cara Ameer Aug 18
Coronavirus has made real estate tech mainstream — but more innovation is needed 
Opinion
Although the bulk of the real estate transaction used to occur offline, this year, things have changed. Innovation is now a priority, and consumers are widely adopting digital solutions — but are the efforts enough?
by Tom Willerer Jul 30
The newest addition to your buyers' wish list: 'Zoom rooms'
As remote working becomes the norm, real estate agents are highlighting 'Zoom rooms,' which are spaces with perfect backgrounds for virtual meetings
by Marian McPherson Jul 27
6 tips for increasing your listing's sales value today
The current situation has real estate agents scrambling for the best home improvements that can help increase the value of their properties. So, how can they do that? And how can they market properties in a post-COVID-19 world? Here are six tips
by Jona Jone Jul 6
The closing process is painful! Someone disrupt it already
Opinion
If electronic signatures can cement a purchase agreement, why can’t they be utilized for all the other closing documents? Doing that would, if nothing else, save the trees — and our sanity
by Jay Thompson Jul 1
6 ways to set buyer and seller expectations for today's housing realities
Although it's hard to know how long this pandemic will last, one thing seems certain — the drive to find the ideal home remains a priority. That's why it's important to let buyers and sellers know what to expect. Here's how
by Cara Ameer Jun 23
Suburban housing market to experience post-lockdown boom
Buyers are eyeing suburban ZIP codes as coronavirus lockdowns lift across the country, according to a realtor.com report released Wednesday
by Marian McPherson Jun 17