A woman sitting on her living-room floor going over bills.
One of the top barriers would-be homebuyers face? Misconceptions about down payments
by Marian McPherson Feb 6
5 ways to humanize the homebuying experience
Consider your clients' price range, down payment abilities and family needs
by Jackson Cooper Jan 25
How W+R Studios' new landing pages stand out
Company says leads generated by agents more cost-effective than those from third-party portals
by Andrea V. Brambila Jan 19
How real estate agents can win homebuyers' trust
Prepare them, answer questions and focus on their big picture
by Morris Lilienthal Jan 12
A tightrope walker between two buildings
2 dueling perspectives on what each side has to worry about
by Cara Ameer Jan 10
Two young tourists looking for directions
Opinion
Feeling like a bewildered, overwhelmed tourist can give you insight into your clients
by Michael Reames Jan 9
4 tips for buying a home
'Location, location, location' and more things for buyers to keep in mind
by Peter Lorimer Jan 6
The most important thing homebuyers should consider
Be kind to your future seller self
by Peter Lorimer Dec 30
A man with a smart home app on his watch
What moved the needle this year? Here's a retrospective
by Caroline Feeney Dec 19
price reduction
When sellers determine their asking price, they pick their competition
by Andrew Wetzel Dec 2
4 buyer unknowns agents can battle with preparation
There's so much more to buying a home than making an offer and moving in
by Andrew Wetzel Nov 3
A pencil with eraser
And the biggest piece of reader advice: 'Listen to your real estate agent!'
by Marian McPherson Nov 2
A group of millennials on their phones
Real estate company's report dives into consumer housing trends
by Andrea V. Brambila Oct 26
3 masked real estate opportunities you've never considered
It can be hard to see the entirety of our industry and the consumers we serve
by Glenn S. Phillips Oct 25
4 steps to customer service that never lets clients down
It's about what's in your heart and soul
by Nico Hohman Oct 21