Millennials are influencing their parents' homebuying decisions
12% of all buyers bought multigenerational homes last year
Why today's buyers will win the long-term game — even after a market shift
Why they shouldn't worry now, and they won't regret later
by Aaron Zapata Mar 7
Facing a tough co-op board? 4 tips to help your clients get that apartment
Have your clients craft a great story out of all the elements of their financial and personal profile
5 steps for creating a zen-like transaction for your buyers
What is the key to making homebuying exciting rather than stressful? Preparation
by Jill Schafer Aug 1
For millennials, it’s all about finding the right neighborhood 'vibe'
This generation is reshaping the American homebuyer's dream
by Diane Morais Jul 18
The 5 most important things I've learned during my decade in real estate
Opinion
Of all the lessons I've learned in my tenure, these are the principles I must pass on to fellow real estate pros
by Rob Chrane Jul 11
6 tips for snagging buyers with your Facebook ads

Strong homebuyer demand has homes flying off the market faster than ever. In fact, 44 percent sell in less than a month. To catch buyers’ attention and make sales in this fast-paced market, you have to make sure your Facebook ads speak to exactly what the buyer is looking for.

by Aaron Kardell Jul 11
Stop sign
Opinion
Agents can save sellers time, money, liability and hassle
by Chris Rediger Jul 2
5 steps to prep a show-ready listing every time
Opinion
Pay close attention to the details, and you'll create a memorable first impression for every buyer
by Cara Ameer May 25
Which markets are most popular for millennial homebuyers?
Why young buyers are seeking opportunities outside of big cities
by Deidre Woollard Mar 26
Natan Kuchar and his family
Redfin highlights a story of a Bay Area-music teacher and buyer who's rendition of the Crosby, Stills, Nash & Young classic tugged the sellers' heartstrings.
Single buyers can only afford 45% of U.S. housing stock: Zillow
Saving for a down payment takes an average of 11 years for those working with one income, according to analysis
by Marian McPherson Feb 12
Realtor.com rentals will now be powered by Apartment List
Fast-growing apartment rental marketplace makes deal with Move Inc.
by Gill South Dec 6
Why it sucks to be a millennial homebuyer (and what agents can do)
Zillow Group report details affordability struggles as real estate demand overwhelms supply
by Andrea V. Brambila Sep 27
Inside the mind of the modern homebuyer
How today's consumers think about credit, affordability, inventory and the homebuying experience