41% of homebuyers would go over budget by $25K for the perfect home
Although 80% of homebuyers consider price to be the most important consideration of a purchase, 41% were willing to go above budget by an average of $25K for the perfect home
What buyers are up against in today's world
Opinion
Entering the homebuying space has certainly opened my eyes, maybe my experiences can help you be a better agent
by Jay Thompson May 6
The Real Word: Realogy's crumbling $400M deal
Plus, a few ways homebuyers might benefit from this health care crisis and what it means for real estate agents
by Byron Lazine May 1
80% of buyers have had timeline interrupted by COVID-19: OJO
Many consumers are lowering their targeted price point in case another pandemic comes, according to the survey
by Patrick Kearns Apr 30
NAR: Buyers going under contract without seeing homes in person
25% of surveyed Realtors said at least one buyer client had signed a deal without physically visiting the property, according to NAR's latest Economic Pulse Flash Survey
by Andrea V. Brambila Apr 17
7 coronavirus-related client concerns and how to respond to them
In midst of ever-changing events, buyer and seller concerns are mounting. Instead of letting them succumb to their fears, here's what you can do to ease them
by Cara Ameer Apr 14
Nearly half of Realtors say buyer interest has dropped due to coronavirus
Just one week ago, only 16% of Realtors reported a decrease in homebuyers as a result of COVID-19.
by Lillian Dickerson Mar 20
Why marketing to interest rates is the wrong strategy
Opinion
In today's volatile market, what is the right way to go about marketing and advertising? Here are a few effective approaches to marketing your business while putting your clients' interests first
by Leslie Ebersole Mar 20
84% of Americans say homeownership is a 'priority'
Despite rising prices and personal finance issues, the majority of Americans are optimistic about homeownership, according to NerdWallet's 2020 Home Buyer Report
by Marian McPherson Feb 25
Do you know your interest rate? 27% of mortgage holders don't
Knowing your mortgage interest rate could save you a lot of money in the long run
by Lillian Dickerson Feb 19
The Homebuyer Files: 6 owners on the highs and lows of buying a home
Buyers share the ups and downs of financing the homes of their dreams — from navigating tax drama and securing 2 loans at once to relying on iBuyers to beat the competition
by Marian McPherson Feb 19
How teams help first-time homebuyers
Opinion
It’s key for Realtor success that new homebuyers know you and your team.
by Jay Dongieux Dec 19
The year of the homeseller
Opinion
Twenty-five plus years into the real estate digital revolution and most of the money and innovation has been focused on helping homebuyers. That's about to change
by Brad Inman Dec 16
Silver tsunami set to hit housing market over next 2 decades
Baby boomers are set to vacate their currently occupied homes at a much higher rate, according to Zillow study
by Patrick Kearns Nov 25
Meet the lawyer suing to change buyer's agent commissions forever
Benjamin Brown, a partner at Cohen Milstein and co-chair of the firm's antitrust practice group, is a lawyer whose name the real estate industry may come to know well