video
Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here's how to do it
by Kyle Draper May 27
Here's how to find (and become) a life-changing mentor
Whichever side of the mentor/mentee relationship you fall on, it's vital to understand what makes mentoring worthwhile and workable
by Carl Medford May 15
Sotheby's unveils new brand ad campaign for post-pandemic era
'Nothing Compares to What's Next,' developed with design agency Huge, builds on the firm's 2021 campaign, positioning clients for a hopeful new era working with a Sotheby's agent
by Lillian Dickerson Apr 26
5 AI-driven social media strategies real estate agents are missing
There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these
by Jimmy Burgess Apr 21
Collabra launches 'Credit Karma for real estate' social media tool
'SphereBuilder' is designed to help real estate professionals figure out if their social media marketing is effective. The 1st tool will roll out in Denver, Colorado, and Huntsville, Alabama
by Jim Dalrymple II Mar 20
What's the biggest rookie mistake agents make? The pros sound off
Read these responses shared by experienced agents and don't make the same mistakes other real estate rookies are making
by Jessi Healey Feb 9
Facebook announces new system to avoid housing ad discrimination
The company launched its Variance Reduction System this week, a provision in the settlement Meta worked out with the US Department of Justice
by Ben Verde Jan 11
How did you know real estate was for you? Agents share their stories
From increasing their income and flexibility to helping others find a home, here’s why real estate agents do what they do
by Jessi Healey Jan 11
No, you don't need to freak out over Facebook's new listings rule
Is it over for real estate agents to post their listings on Facebook? Here's what's going on
by Katie Lance Jan 4
Agents baffled by confusing new Facebook property listing policy
Facebook parent company Meta announced on Dec. 29 that users will no longer be able to share listings on Facebook Marketplace with their business profile, a change that drew agent ire
by Marian McPherson Jan 4
Abuzz, then a bust: What happened with all that big 'platform' chatter?
Opinion
Real estate platforms were a hot topic a few years ago, but for even some of the biggest companies, sprawling enterprise has been the quickest way to failure, Inman founder Brad Inman writes
by Brad Inman Nov 7
How to build a local Facebook group that actually generates leads
Developing highly successful and engaged Facebook groups takes time, commitment and a value-added perspective
by Stacey Soleil Nov 2
Here's why video is one of the best lead generation strategies today
As the market shifts, agents need to reconnect to the fundamentals of their business, agents said during a panel at Inman Connect — and leverage video in any and every way
by Lillian Dickerson Oct 18
7 social media tips every agent should live by
The more value you add to people on social media, the more connections and influence you will develop
by Jimmy Burgess Oct 7
3 key steps to converting business on Instagram
The beauty of Instagram is that it is free advertising for your business. Scale the number of conversations you are having while creating relationships