Is kindness really contagious? A desert community seeks answers
Nestled in Hesperia, a city in California's San Bernardino County, Silverwood isn’t merely adding 15K houses to the dry terrain — it aims to bring life and kindness to the desert
by Richelle Hammiel Oct 14
Breaking the glass ceiling: Women real estate leaders on the ups and downs
Real estate leaders Lasha Raddatz, Marion Weiler, Jackie Soto and Kim Luckie share how they're chipping away at the glass ceiling in real estate, despite challenges with sexism, racism and dated expectations
by Marian McPherson Mar 25
How iBuyers, Power Buyers can be a Cinderella story for homebuyers
When agents truly care about their customers, they can't be afraid of trying new things, Jackie Soto, broker at eHomes, told Brad Inman during an Inman Connect Now panel on Thursday
by Lillian Dickerson Feb 17
How to work with Gen X clients: A powerful (but overshadowed) force
Generation X is smaller than the cohorts that came both before and after. But the group is also in its prime earning and homebuying years now, meaning it's a force to be reckoned with
by Jim Dalrymple II Jan 25
How to survive the future as Generation Z hits the real estate market
Generation Z includes people now in their 20s and teens. They're young, but beginning to buy houses and poised to become a major force in the near future.
by Jim Dalrymple II Jan 24
How to talk to millennials as they take over the real estate world
Millennial real estate preferences are shaped by a desire for convenience and amenities, coupled with the lingering effects of the Great Recession. This is the first installment in Inman's 5-part series on the ways people from different generations approach the homebuying experience
by Jim Dalrymple II Jan 23
How indie brokers balance flexibility with fear of change
Stacie Staub and Elmer Morales talk about hiring slow and firing fast and the importance of sticking with a business model
by Andrea V. Brambila Oct 28
How broker-owner Jackie Soto took a stand with her rebrand
EHomes broker-owner Jackie Soto shares how she successfully navigated a merger and rebrand that led to one of her best years ever in real estate
by Marian McPherson Sep 30