10 fresh ways to make buyers fall in love with your autumn listings
September is a fantastic time to refresh your listings and create unique, eye-catching marketing campaigns that will get your listings sold now
by Bernice Ross Sep 9
Is it cheaper for me to rent or buy in today’s market?
Give your buyers the information they need to stay motivated to buy against rising prices, rents and rates. Homeownership is still key
by Bernice Ross Sep 6
3 ways to keep the door open to homeownership for discouraged buyers
If your potential buyers are ready to give up, don't let them throw in the towel yet. Try these three strategies to help open up new opportunities in a challenging market
by Laura Adams Jul 14
Americans know more about Kim Kardashian than homebuying
Nearly 90% of Americans know how many children Kim Kardashian has, but fewer than 33% know how to get pre-approved for a mortgage, according to a new survey from Zillow
by Marian McPherson Jun 17
Polly integrated with all 6 primary mortgage insurers
Ability to retrieve quotes helps borrowers assess their options and streamlines the mortgage insurance process for lenders
by Matt Carter May 15
Last year's stimulus could still be fueling this year's home purchases
Nearly 1 in 4 people planning to buy a home in the next 12 months set aside stimulus money for the transaction, a Redfin survey shows
by Daniel Houston Feb 4
How agents can utilize Zillow's Down Payment Resource deal
Zillow’s move into the down payment assistance space will be a boon to buyers struggling to save for a house. The benefits assistance can bring to homeowners are huge. The question is whether you will you seize this opportunity to grow your business
by Bernice Ross Dec 16
'OK Boomer': Older homebuyers make gains as millennials struggle
Baby boomers made gains over first-time homebuyers in the decade before the pandemic, growing to 24% of recent home purchases in 2019, according to a new analysis from Zillow
by Daniel Houston Oct 14
A family holding coins in the palms of their layered hands
Hundreds of millions of dollars in down payment assistance is available nationwide, according to CRMLS and DPR
by Andrea V. Brambila Sep 29
How agents can retain clients when they take a break from the market
When clients decide to put a pause on their home search, agents can ensure homebuyers and sellers stick with them when they're ready to reenter the market by staying top-of-mind
Home prices jump by double digits across nearly every US metro
The median existing single-family home price rose 22.9% year over year during the second quarter, to $357,900, an increase of $66,800 from the year before, according to NAR
by Lillian Dickerson Aug 12
End the year strong: 5 smart ways to spend your marketing dollars
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
by Bernice Ross Aug 4
Renting vs. buying: Here are some points to ponder 
Given current market conditions, there really are no bargains, so it comes down to what a given individual wants — financially and personally. Here's what to consider in the buying vs. renting debate
by Michael Zaransky Aug 3
Young adults put pandemic savings toward down payments
Zillow survey finds that half of millennials and Gen Zers plan to use money saved on transportation, child care and dining out to buy a home
In today's market, does down payment assistance really help?
Opinion
What we really need is more housing — especially affordable housing. Prices are still going up, and soon, there won’t be any houses priced low enough to be affordable for people who are within the income limits that qualify them for financial help
by Teresa Boardman May 20