Change is coming, so it's time to make sure you're leaning into the potential of a listings-based business, Jimmy Burgess writes. Nothing helps do that better than geographic farming
After a lead investor in a round of funding abruptly shifted interest, Addressable was unable to cover a bank loan and existing business commitments, leading to a sudden shutdown
Stop sending the same-old, same-old marketing collateral. Use QR codes to make everything you provide more meaningful
If you're implementing direct mail into your marketing, here's how to make sure it stands out after your next closing
It's time to dust off your mail lists and hope your graphic designer didn't take their Photoshop skills on the road to become a #vanlife influencer
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
Use Gary Boomershine’s 6 M’s of mailer marketing to sniff out off-market listings
Ask yourself what your clients want and need, then give it to them in the form of a call to action
As the founder of New York firm Elegran, maverick Michael Rossi pushes innovation boundaries to the wartime level
After struggling to stand out, Ben Hirsh created the 'digital heart' of his city with a flourishing community news site
Get a great list, and be ready to act
High-tech, high-touch direct mail lead generation
Advice from an industry expert
Whittling down to specific house-hunting clients could keep marketing strategy alive