Trending: Duo’s demise, dislikes and the cost of comparison
Social media keeps us connected, but at what cost? From Instagram’s new 'dislike' button to the pressure of constant comparison, platforms continue to shape how we see ourselves
by Jessi Healey 2 days ago
Zumper's Reelz automates short-form social media marketing
Short-form video is perhaps social media’s most powerful message driver, and now Zumper is making it easy for residential property managers and leasing agents to leverage it
by Craig C. Rowe 3 days ago
Trending: Super Bowl ad wins, fails and media literacy lessons
From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever
by Jessi Healey 8 days ago
5 bold ways to breathe new life into a luxury listing
Luxury listings need more than good photos and online listings to sell, Coldwell Banker Warburg's Kevelyn Guzman writes. They need an approach that combines strategy and creativity
by Kevelyn Guzman 8 days ago
Trending: Ditch calls, follow fair housing, explore LinkedIn video
Jessi Healey breaks down what real estate agents need to know about calls vs. digital interactions, fair housing laws and LinkedIn's video expansion
by Jessi Healey Feb 7
Trending: Taking a deep dive into AI and algorithms
AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents can adapt to stay ahead
by Jessi Healey Jan 31
Concierge Auctions, Luxury Presence form strategic initiative
'This partnership underscores our commitment to providing cutting-edge resources to help our agents thrive in the digital landscape and reach their most discerning clients' — Chad Roffers
by Craig C. Rowe Jan 30
Trending: Seeing Red (Book) and getting flashy on Bluesky
From exploring alternatives like Xiaohongshu and Bluesky's Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape
by Jessi Healey Jan 21
SCOTUS upheld the TikTok ban. Here's what agents should do now
The Supreme Court upheld ByteDance’s divestiture deadline Friday. Experts Katie Lance, Cynthia Seifert and Jessi Healey offer solutions to help agents navigate this major shift
by Jessi Healey Jan 17
Luxury Presence debuts Brokerage Listing Networks amid CCP debate
Los Angeles-based Luxury Presence, which launched as a website developer for luxury brands before evolving into a wide-ranging software provider, will unveil the solution at ICNY on Tuesday
by Craig C. Rowe Jan 17
What not to post: 9 common social media pitfalls to avoid
Discover the biggest social media missteps real estate agents make from expert Jessi Healey so that you can sidestep them and keep your brand polished, professional and generating leads
by Jessi Healey Jan 15
Trending: Say bye to fact-checkers, hashtags and TikTok
Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky
by Jessi Healey Jan 10
Scroll smarter: Social media do’s for real estate pros
Master social media with the etiquette and manners that build trust and connections, with insights from Jessi Healey
by Jessi Healey Jan 4
Automated, integrated ActivePipe elevates email: Tech Review
ActivePipe can auto-downshift the pace of sending to ensure your domain doesn’t end up on email naughty lists
by Craig C. Rowe Dec 13
Your 2025 real estate branding health power-up checklist
Refresh and rejuvenate your real estate brand just in time for the new year with a branding health check-up from coach Darryl Davis
by Darryl Davis Dec 2