Negotiating online? How to get your virtual poker face ready
Opinion
Find out how to optimize your virtual negotiation skills so that you can give your clients the best possible chance at success
by Christy Murdock Apr 20
Prospects on the fence? Here's how to get them to make a move
Opinion
Overcome the client's uncertainty and lead them toward the best decision for their circumstances. Here's how to reach out to on-the-fence prospects, earn their trust and snag the client for life
by Tom Toole Mar 4
Don't let these 5 communication blunders ruin your reputation
Opinion
Many agents credit their achievements to mindful communication, both in what they say and how they say it. However, certain bad communication habits can undermine even the best intentions
by Christy Murdock Mar 2
24 soft skills all real estate agents need to master to survive
Soft skills don't always come naturally, and real estate agents utilize so many in every transaction. Inman’s Dani Vanderboegh rounded up the top contributed how-tos, listicles and op-eds to help
by Dani Vanderboegh Feb 28
'Who says?' Avoid spreading misinformation with fans and followers
Reputation is everything in real estate, and the wrong share on social media can undermine years of goodwill. Find out how to check out information before you pass it along to others
by Jay Thompson Feb 24
On the fence about a CRM? 10 pros and cons
Using your CRM is all about getting seconds back in your schedule. Your database will free up more of your time and allow you to work smarter. Here's how it can help you set more appointments and sell more houses
by Tom Toole Jan 25
Retaining talent in 2022: 5 tips for keeping your team happy
This year will be all about the employee — more specifically, the year of honoring the choices of the individual. Here are the top 5 workplace trends leaders should be aware of
Want to audit your CRM? Ask these 5 questions
Auditing your CRM will build self-awareness and help you establish personal responsibility around your processes. Most importantly, you’ll sell more houses — which ultimately is the goal of every single real estate agent
by Tom Toole Jan 3
Humor, connection, presence: How to upgrade your marketing in 2022
Statistics say that clients typically go with the first agent they meet — so how can you make sure you're that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that'll help you stand out from your competition
by Bernice Ross Nov 25
How to generate great leads in any market — no matter where you live
As the housing market continues to evolve, real estate agents at Inman Connect Las Vegas say they're keeping an eye out for ways to create connections between multiple regions
by Lillian Dickerson Oct 26
Give clients a standout experience! 5 customer service must-do's
Providing outstanding customer service that helps create memorable experiences for your clients is absolutely paramount in our industry. Here's how you can ensure a positive and value-driven buying and selling experience
What real estate investors can do for renters whose homes were hit by Ida
The clean up and repair work that remains in Hurricane Ida's aftermath is overwhelming for many, and investors who have rental properties that have been impacted will want to ensure their renters are treated with care
How agents can retain clients when they take a break from the market
When clients decide to put a pause on their home search, agents can ensure homebuyers and sellers stick with them when they're ready to reenter the market by staying top-of-mind
Recruiting new agents? 5 tips for making your brokerage stand out
New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips
Sidestep client conflict: 17 tips for managing expectations
Opinion
The recent extreme sellers market has created equally extreme client expectations. These fundamental steps (and tips for every part of the process) allow you to manage those expectations effectively and win the approval of your most demanding clients
by Carl Medford Aug 25