Branding includes logos, photos and plenty of other visuals. But at its core, it's really about story and identity, experts told Inman
Wendy Walker of Wendy Walker Fine Properties at Coldwell Banker spoke with Inman about valuable branding information and the tips of the trade she's learned over the years
The rebranding is part of the company's ongoing efforts to modernize its logos and imagery
Ahead of Coldwell Banker's Gen Blue 2020 conference, CEO Ryan Gorman explained his continued passion for fair housing and how to improve housing equality
The coronavirus pandemic has helped push real estate marketing online, but effective messaging remains just as important as ever for real estate professionals
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The Coldwell Banker Virtual Gen Blue Experience is open to all in the real estate industry
'Any good marketer and brand advocate knows that when the downturn comes, you don't stop advertising,' Coldwell Banker Chief Marketing Officer David Marine told Inman
After Inman set out to see if coaching actually works, numerous agents said they saw their incomes, team sizes and general happiness improve thanks to the practice
The freedom to expand search areas is giving buyers a variety of options — even in a tight inventory market, Coldwell Banker CEO Ryan Gorman said on CNBC
Local agent Carrie Wells facilitated the sale of the property, a 10,014-square-foot spec mansion designed by Ro Rockett Design
Tech platform Desk and marketing program Exclusive Look will now be available to the more than 94,000 real estate professionals working under the Coldwell Banker brand
All but Ryan Gorman originally ignored the State Senate's earlier request to speak on the 'Newsday' report into housing discrimination
Record-setting fires have burned more than 1.2 million acres in California, forcing hundreds of thousands of people from their homes
The author of 'The Color of Law' proposes that the real estate businesses who created a whites-only neighborhood in San Mateo, California, set up a fund to integrate it
Coldwell Banker has welcomed 3 women franchisees to its Inclusive Ownership Program, which aims at improving the diversity of real estate entrepreneurs