If you want to be a better negotiator, pace yourself, come prepared with examples in hand, and collaborate to arrive at the best possible decision for your clients, trainer Bernice Ross writes
How long have you been an agent? Author and trainer Bernice Ross offers simple strategies to tackle this question and turn seller leads into signed listings
Bernice Ross talks to long-time Bay Area broker-owner and trainer Jerry Kidd about how to integrate so-called old-fashioned marketing methods into a winning formula for growth
As the market shifts, agents need to reconnect to the fundamentals of their business, agents said during a panel at Inman Connect — and leverage video in any and every way
Opinion
A challenging market is exactly where real estate agents provide the most value. Here's how to become stronger as the market gets harder
A service-oriented approach leaves you and your clients feeling better about every interaction. Find out how to reach out in a positive, authentic way
In a shifting market, the right price is everything. Here's how to make sure you're helping your sellers crunch the numbers effectively from the get-go
Opinion
Opinions about appreciation and market speculation are rampant at the water cooler. Before you jump in with your opinion make sure to do the math on your local market
Opinion
As the market shifts, relying on data that is 60 to 120 days old just won't cut it. Learn to create more timely and accurate CMAs with these tools
Another major proptech player recognizes that agents need every advantage they can muster when competing for listings in a market unfit for producing them
Owned by parent company Radian, Homegenius will now be put to work by the more than 50,000 agents under the Berkshire Hathaway HomeServices brand
Opinion
Stop trying to sell homeowners on selling their homes. Instead, offer value with this simple, proven technique for listing lead gen
Computer vision, a standout feature of Geniusprice, is a technology enabling comparisons of properties' interior features by reading image metadata and finding specific items and finishes
Opinion
Generating listings in today's competitive market can be done — as long as you have the marketing savvy and tech tools to help you. Bernice Ross spells out some top options to consider for your business
Opinion
It’s not just what you say, but when and how you say it. The more masterful you are at communicating, the more successful and profitable you will be