Team lead Jen Berbas writes that taking into account the client perspective and experience at every stage of the transaction allows you to optimize their process and outcome
Buyers are more stressed out than ever. Jimmy Burgess shares a plan to help you help your buyer clients and earn their trust
By building rapport, The Agency's John Antretter writes, agents can not only secure immediate business but also build a network of loyal clients who will return and refer others for years to come
Creating a positive perception around the service you provide is essential. Jonathan Pressman offers nine ways to make sure your brand is synonymous with integrity
Clever CEO Luke Babich writes that partnering with well-qualified lenders helps you help your clients, build your brand and add value to every real estate transaction
Want to stand out from the crowd of real estate professionals? Take a tip from Milena Monet and emulate some of the business world's biggest names
Buyer demand is still robust, but affordability challenges can make it harder for clients to qualify for financing, Luke Babich writes. Here's how to help
A full-service agent provides superior service and focuses on the client's best interest from beginning to end. That's what sets their performance apart
It is so easy to dismiss someone because they may make a request you do not understand or even think is stupid. Truly listening, however, can set you on a new and wonderful trajectory
The essence of garnering rave reviews and inspiring trust in your clients is taking responsibility, even when things don't go according to plan
Opinion
Does "full-service real estate" really mean anything or is it just something brokerages say to charge higher fees?
Opinion
When your customer’s personality style differs from your own, use the following techniques to keep the lines of communication open
Successful real estate agents can identify and adapt to different personality types. That helps to ensure a fruitful relationship over the course of the transaction
Aggravating mistakes end up costing you clients, time and money — and it's your reputation that takes the biggest hit
What do you do in the face of a client meltdown? Find out how to develop a strategy for defusing disputes in a positive way