Generate leads 24/7: How to build your website with your expertise
When you’re putting together your website, every word counts. Part 1 of this 5-part series shows how to ensure your site is communicating effectively on your behalf
by Christy Murdock Mar 20
CHALLENGE: Refresh your social media presence for the new year
Enhance, optimize and fine-tune your online presence in time for Jan. 1 by using this social media refresh checklist for real estate from Inman's Christy Murdock
by Christy Murdock Mar 20
How that 'Distracted Boyfriend' meme could end up costing you
Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences
by Christy Murdock Mar 17
AI can transform your content marketing. Here's how to use it right
Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now
by Christy Murdock Mar 14
CHALLENGE: Refresh your website in 7 days
If your website is looking more Myspace than TikTok, it's probably time for a refresh. Here's how to get it done this week
by Christy Murdock Mar 13
What the top brokerages' color choices say about them (and how to choose your personal branding)
Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing
by Christy Murdock Mar 10
CHALLENGE: Refresh your bio and headshot in 7 days
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
by Christy Murdock Mar 6
Family matters: 5 marketing tips based on NAR’s multi-generational data
Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s study reflects and how you can better serve your buyers
by Christy Murdock Mar 6
Michael Scott to Miranda Priestly: 6 bad boss leadership lessons
This list provides a little taste of the all-you-can-eat buffet of bad bosses in television and movies. Find out what you can learn from this parade of awful leaders
by Christy Murdock Feb 22
Is real estate a good career path for you?
Money, glamour and excitement are part of a career in real estate, as are hard work, long hours and responsibility. Find out if you have what it takes to create a successful real estate practice
by Christy Murdock Feb 17
Feel a career shift coming on? Here's how to get the home team onboard
Whether expanding their business, getting a broker’s license or preparing for a different financial reality, here are some tips agents can use to communicate better with their families
by Christy Murdock Feb 15
Best frenemies? How to make peace with the teammate you can't stand
Personality conflicts can be frustrating, but they don't have to undermine your business. Find out how to make peace with that agent who rubs you the wrong way
by Christy Murdock Feb 8
Ready to be a mentor? Here’s how to make a massive impact
Being a mentor isn’t a one-way street. When done right, it offers you the opportunity to hone your skills and experience to unexpected levels of personal and professional growth
by Christy Murdock Feb 3
Meet your mentor: A step-by-step for finding a real estate role model
Whether you’re looking to start strong or take your existing business to the next level, a mentor might be the key. Learn how to find the expertise and experience you need in a real estate mentor
by Christy Murdock Feb 1
Not another real estate video! 7 YouTubers who'll teach you something new
Opinion
Looking to enlarge your perspective and consume content that’s not real estate related? These channels will help you broaden your knowledge base and build your brainpower, while having fun
by Christy Murdock Jan 20