Franchise giant files IPO papers with regulator
Partnerships with franchisors, brokerages expected to boost upsales to agents
Ad campaign will run through 2012 Summer Olympic Games in London
Online survey gauges consumers' familiarity with real estate brands
Premium placement part of 'strategic partnership'
Deal could pave the way for agreements with other Realogy franchises
Suit alleged funds were diverted from advertising fund
Results Realty Services had 'best year' in 2011
30-second spot during big game is first by a real estate franchisor in more than 20 years
Yahoo Real Estate No. 1 for sixth straight month; Zillow recaptures No. 2
Consumers want information they can use
Broker networks also eligible to participate in new network
Hitwise: Yahoo Real Estate retains No. 1; Realtor.com retakes second
Realtor.com, Zillow.com, Trulia.com, Homes.com also among leading sites
Company reports $1.2B quarterly revenue, $30M net loss in preliminary earnings