'Be Harry and Meghan's neighbor': Montecito's royal marketing spin
While some agents are milking Montecito's connection to the Duke and Duchess of Sussex, others are treading carefully with a buyer pool unfazed by celebrity and looking for privacy
What do clients need in 2021? 8 skills every agent must nail
Opinion
In today’s frenzied markets, real estate agents have to be on top of every aspect of the deal. Here’s what buyers and sellers should expect from agents
by Cara Ameer Mar 9
7 ways to deliver value your luxury clients won't forget
Not every agent will be willing to take the extra steps and do the legwork, but when it comes to luxury clients, this makes all the difference. Here's how you can deliver exceptional value to high-end clientele
by Cara Ameer Feb 18
Say no to FSBO! 7 risks homesellers take when they go it alone
Opinion
In today's market, the stakes are high, decisions are swift, and there is immense pressure on everyone in the transaction — which is why sellers need a real estate agent by their side
by Cara Ameer Feb 2
7 realities your buyers and sellers should prepare for in 2021
The real estate market boomed last year, as people sought more space, amenities and new jobs that required relocation. But what will 2021 look like? Here's what will likely change — or stay the same — this year
by Cara Ameer Jan 19
7 ways to help buyers score a deal on new construction
While sheer supply and demand is making it tough to negotiate much beyond what a builder is offering, understanding how to navigate the process may help buyers time their purchase appropriately and save some money wherever they can
by Cara Ameer Dec 22
Craft an irresistible offer! 8 tips for helping your buyers win
Just like a job interview, you never get a second chance to make a first impression, and submitting an offer in today's market is very similar
by Cara Ameer Dec 9
13 things buyers need to consider before relocating
Before moving on to another destination, here are a few things buyers should consider as they wade through their options
by Cara Ameer Nov 30
11 common bluffs agents use with buyers, sellers and each other
This industry is always moving fast. As a result, agents have become experts at crafting responses that can buy them time, leave the door open or get them to a desired outcome. Here are a few
by Cara Ameer Nov 10
Clients planning to rent? 10 realities they need to be aware of
House shopping in the coronavirus era is a high-intensity exercise, with homes selling at warp speeds. Clients who are turning to renting as a temporary solution might need to be aware of today's realities. Here are a few
by Cara Ameer Oct 27
6 reasons FSBOs fail epically even in a hot market
Opinion
Unfortunately, DIY sellers often have to go through these sometimes painful motions to get a much-needed reality check
by Cara Ameer Oct 13
MLS confidential: 8 realities sellers need to know about their listing
Listing a property on the MLS — while representing it accurately and truthfully — can be a complex process, which is why agents need to do explain to sellers what is and isn't possible when setting up a listing. Here's how
by Cara Ameer Sep 29
Preparing for an inspection? 10 things sellers need to do
There are many obstacles that can derail an inspection, especially in today's COVID-19 climate. As an agent, you should step in and offer sellers advice on what to do to make the process go a bit smoother
by Cara Ameer Sep 1
Let it go! 8 seller beliefs that no longer hold true today
Opinion
When it comes to real estate, people still hold on to a host of tired, old-school beliefs that are hard to shake off. But to ensure a successful sale, agents need to educate their sellers on how the process actually works today. Here's how
by Cara Ameer Aug 18
8 truths about buying new construction in 2020
Understanding how to deal with builders in the current climate can set the tone for what to expect, should your clients decide to buy new construction
by Cara Ameer Aug 4