5 steps to prep a show-ready listing every time
Opinion
Pay close attention to the details, and you'll create a memorable first impression for every buyer
by Cara Ameer May 25
How to give listing feedback tactfully — even when it’s negative
Opinion
Is brutal honesty is the best policy? Yes, but be careful how you phrase things
by Cara Ameer May 21
Parker Principle 1: How fees will help real estate go from sales to service
Opinion
Incentivize real estate agents to focus on quality and service over volume and sales
by Cara Ameer Apr 27
8 questions agents should expect at every listing appointment
Anticipate, prepare, plan, and practice your responses again and again
by Cara Ameer Apr 12
34 terms every Florida real estate agent should know
Don't get lost in translation in the Sunshine State
by Cara Ameer Apr 5
Should real estate agents intentionally underprice listings?
'Auctioning' a home carries a great deal of responsibility for everyone involved
by Cara Ameer Mar 15
7 home maintenance tasks sellers must do before listing
Proactive is the buzzword when addressing both cosmetic and mechanical components of a listing
by Cara Ameer Feb 26
What quality leadership in a brokerage looks like
Opinion
Management that fears or loathes hearing the truth need not apply
by Cara Ameer Feb 21
Where did Americans move in 2017?
Which markets were hot, and which were not
by Cara Ameer Jan 17
8 predictions for 2018 that could impact your market
Opinion
Technology will continue to revolutionize the real estate transaction
by Cara Ameer Dec 29
A new home under construction
Buying a newly constructed home involves managing a big project
by Cara Ameer Nov 16
7 outrageous real estate client demands
Opinion
Customer service does not mean bending over backward for unreasonable requests
by Cara Ameer Oct 26
6 things homebuyers love to call out in the final walkthrough
Squash these issues before they derail the sale
by Cara Ameer Oct 5
7 bogus pricing myths sellers shouldn't fall for
Opinion
Weighing sellers' expectations against market realities can be a delicate dance
by Cara Ameer Sep 25
10 tips to get the home sold once and for all
When in doubt, do the buyers’ work for them, and be as proactive as possible
by Cara Ameer Aug 17