Connection is key: Elevate client relationships with these tips
Tune in for an educational class featuring Julia Lashay Israel to learn the importance of buyer consultations and how to build trust and rapport as a foundation for smooth transactions
by Claire Buzzanca Jun 13
Home staging dips in popularity as fewer agents make the effort: NAR
The National Association of Realtors' 2023 Profile of Home Staging reveals a quarter of all staging efforts yield additional profits of up to $18,935 for a median-priced home
by Marian McPherson Apr 3
How did we get here? How to talk about the economy with clients
Keeping Current Matters' George Ratiu and David Childers on how to talk to real estate clients about economic uncertainty in today's market
by Jimmy Burgess Mar 30
Homebuyers and sellers played chicken as sales slowed in March
Realtor.com's latest monthly report reveals a market full of contradictions as mortgage rates continue to drive consumer sentiment and activity
by Marian McPherson Mar 30
Collaborate, communicate, calculate: 7 ways to keep buyers in the deal
The more a buyer is educated about the ins and outs of a transaction, the more comfortable they'll be with bumps in the road
by Cara Ameer Mar 29
Need clients? Here's how to capture and convert the 6 major buyer types
Converting leads into clients isn’t easy, but knowing various types of clients and how to market to them will help
by Chris Heller Nov 29
Homebuyers and sellers have a ton of misconceptions, new poll shows
Homebuyers and sellers are struggling to keep up with the rapidly shifting market, according to a Zillow survey of real estate agents, which found many believe home prices will fall steeply in 2023
by Ben Verde Nov 7
9 questions every first-time homebuyer should ask to find the right fit
Helping today’s first-time homebuyer find the perfect fit is all about finding out what makes them unique — and finding the perfect place for them to feel at home.
by April Murphy Oct 12
No more contract cancellations! Here's how to avoid buyer backouts
Avoid canceled contracts by addressing possible reasons buyers back out ahead of time
by Carl Medford Sep 14
After Redfin offered flood-risk tool, buyers took heed
A new study suggests that buyers who viewed homes in high-risk flood areas ended up turning to higher ground with their eventual offers when presented with the brokerage’s flooding data
by Daniel Houston Sep 12
How to use a multiple-offer mindset in every bidding scenario
When creating an offer, keeping a multiple-offer mindset is essential. You should always assume the sellers are reviewing multiple offers so you can make sure your client comes out on top
by Tom Toole Sep 9
Stop chasing social media trends: 7 marketing mistakes agents make
Has your marketing presence taken a tumble? It may be time to review your current plan and make sure that you are not making these common errors
by Luke Babich Sep 6
Is it cheaper for me to rent or buy in today’s market?
Give your buyers the information they need to stay motivated to buy against rising prices, rents and rates. Homeownership is still key
by Bernice Ross Sep 6
Your prediction about the housing market is probably wrong
Opinion
Forget the memes. If you've been around real estate for any length of time, you know that the only thing you can expect is the unexpected
by Teresa Boardman Sep 1
Following 6-month slowdown, the home-sale boom may finally be over
Home sales were down 19% year over year in July, a sign the pandemic-era boom in housing demand may be in the rearview mirror, according to new data released Monday by Redfin
by Daniel Houston Aug 22