How to create great marketing content in seconds with ChatGPT
Although AI isn’t likely to replace agents any time soon, those who fail to embrace these powerful tools will lose significant market share to those who do
by Bernice Ross Jan 30
Foreclosures, forecasts, fix-and-flips: What Attom's data can tell us about 2023
Opinion
Whether you’re a Realtor or a homeowner, market conditions in 2023 are going to vary wildly across the country
by Bernice Ross Jan 13
How to next-level your community service
In part two of this two-part series, Bernice Ross interviews mega-producers who focus on, and find success from, giving back to their communities in a big way
by Bernice Ross Jan 5
Mega-producers talk expanding your business by giving back
Many top-producing agents make giving back a priority. In this two-part series, Bernice Ross interviews some who make it a standard practice
by Bernice Ross Jan 4
The coach’s love-hate guide to profitability in 2023
To maximize your profitability in 2023, you must also address how your beliefs, attitudes and feelings either support or undermine your ability to take the actions that result in success
by Bernice Ross Dec 28
10 top-tier lead generation strategies (and how to convert 'em)
What lead generation strategies should be your go-to choices for maximum lead conversion in 2023?
by Bernice Ross Dec 22
Help homeowners lower home maintenance costs in 2023 with this 12-month marketing campaign
Would you like to help your clients and sphere cut their homeownership and home maintenance costs substantially in 2023? This 12-month marketing plan is suitable for social media, email, direct mail and even video
by Bernice Ross Dec 14
10 powerful coaching strategies to boost your performance in 2023
Master Certified Coach Byron Van Arsdale guides you through practical, proven strategies that have gotten results for thousands of clients
by Bernice Ross Dec 7
8 steps to beat analysis paralysis and decide with confidence
Not sure how to make a decision or guide your clients to one? This simple formula provides a process that leads to clarity and confidence
by Bernice Ross Nov 29
Recruit better agents with this 15-step plan for vetting top talent
Take advantage of this step-by-step plan for finding agents who will enhance your team or brokerage reputation
by Bernice Ross Nov 18
10 reasons Twitter should be part of your 2023 marketing strategy
It only takes a minute or two to tweet. Have fun, engage with like-minded others, provide great content and watch Twitter help you grow your business in 2023
by Bernice Ross Nov 16
NAR's 2022 data just dropped. 9 lead gen strategies to act on now
The newly released NAR 2022 Profile of Home Buyers and Sellers is packed with powerful data to guide your lead generation efforts in 2023
by Bernice Ross Nov 9
9 steps for getting buyers the best deal in a down market
To flourish as the market changes, real estate agents need to be able to provide comprehensive and meaningful service to buyers
by Bernice Ross Nov 3
Your 2023 business depends on nailing this seller conversation
To flourish as the market changes, you must be able to persuade your sellers to price their homes correctly for market realities
by Bernice Ross Nov 2
15 creepy crawly real estate stories that will make you squirm
Are you ready for some creepy, crawly real estate stories for Halloween? Bernice Ross brings you these true-life experiences from Realtors and the listing photographers at HomeJab
by Bernice Ross Oct 27