Condominium ownership is complex. Here's what to know
Detached or site condominium ownership is a complicated issue that requires immediate attention from the real estate industry
by Bernice Ross Apr 21
Condos are complicated. This column should clear things up
What you don't know can hurt you and your clients. Find out everything you need to learn about detached or site condos
by Bernice Ross Apr 19
7 hot, hidden real estate trends savvy agents need to know
New Western’s recent survey of their users uncovered 7 hidden trends that virtually no one is discussing. Capitalizing on these trends can give you a huge competitive edge in your market
by Bernice Ross Apr 17
The bombshell real estate lawsuit has just exploded
Opinion
With the stakes higher than ever in Moerhl, the real estate industry is facing significant upheaval in terms of how listing and selling agents are compensated
by Bernice Ross Apr 4
I gave AI 10 commission objection scripts. Here are its faves
If you’re having trouble figuring out which scripts work best, take them for a test drive on ChatGPT. Ask it to explain why one script is more effective than the others
by Bernice Ross Mar 28
Flipping houses is dead. Today’s hot new strategy is 'house hacking'
Opinion
'America’s #1 Money Mentor' and HGTV’s Chris Naugle sits down with Bernice Ross in this video interview to give the inside scoop on the hottest investment strategy for today's market
by Bernice Ross Mar 21
'Do I need to disclose?' Even more queries ChatGPT can't answer
ChatGPT can be a useful tool, but it spits out a lot of bad advice. In Part 2 of the series, find out what seller information the AI gets wrong
by Bernice Ross Mar 15
'How's the neighborhood?' 5 buyer queries ChatGPT gets really wrong
Here are 5 common questions buyer clients ask agents, incorrect responses from ChatGPT, plus the correct response agents should use to avoid litigation
by Bernice Ross Mar 15
Too much competition? 10 branding insights to get you noticed
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals
by Bernice Ross Mar 7
This little-known niche helps charities (and agents) get paid
Help your favorite non-profit unlock charitable gifts of real estate while you earn a full commission as well
by Bernice Ross Mar 2
How to put AI to work to make more money in your real estate business
Opinion
ChatGPT is poised to become a truly disruptive technology — if you know how to use it. As she wraps up this 3-part series, Bernice Ross talks with Jeff Lobb about marketing use cases
by Bernice Ross Feb 24
The hottest tools to add to your AI toolbox in 2023
ChatGPT is only a sliver of what’s already available in the AI space. Here’s a roundup of some of the hottest applications you’ll want to add to your AI toolbox
by Bernice Ross Feb 23
The truth about ChatGPT: What you need to know before you use it
ChatGPT has taken the world by storm, but it's not perfect (yet). Before you use it, understand how it works, the wide variety of serious pitfalls and the potential risk to your business if you fail to fact-check the responses it provides
by Bernice Ross Feb 22
How to get out of your own head and shut down negative self-talk
Negative self-talk plagues almost everyone. It's time to turn off that negative voice in your head and move forward
by Bernice Ross Feb 7
ICYMI: Here's a roundup of the trends, buzz and sage advice from Inman Connect New York
Regardless of what the market does or whatever the latest whiz-bang technology is, the basics are still the name of the game
by Bernice Ross Feb 2