Here are 5 common questions buyer clients ask agents, incorrect responses from ChatGPT, plus the correct response agents should use to avoid litigation
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals
Help your favorite non-profit unlock charitable gifts of real estate while you earn a full commission as well
Opinion
ChatGPT is poised to become a truly disruptive technology — if you know how to use it. As she wraps up this 3-part series, Bernice Ross talks with Jeff Lobb about marketing use cases
ChatGPT is only a sliver of what’s already available in the AI space. Here’s a roundup of some of the hottest applications you’ll want to add to your AI toolbox
ChatGPT has taken the world by storm, but it's not perfect (yet). Before you use it, understand how it works, the wide variety of serious pitfalls and the potential risk to your business if you fail to fact-check the responses it provides
Negative self-talk plagues almost everyone. It's time to turn off that negative voice in your head and move forward
Regardless of what the market does or whatever the latest whiz-bang technology is, the basics are still the name of the game
Although AI isn’t likely to replace agents any time soon, those who fail to embrace these powerful tools will lose significant market share to those who do
Opinion
Whether you’re a Realtor or a homeowner, market conditions in 2023 are going to vary wildly across the country
In part two of this two-part series, Bernice Ross interviews mega-producers who focus on, and find success from, giving back to their communities in a big way
Many top-producing agents make giving back a priority. In this two-part series, Bernice Ross interviews some who make it a standard practice
To maximize your profitability in 2023, you must also address how your beliefs, attitudes and feelings either support or undermine your ability to take the actions that result in success
What lead generation strategies should be your go-to choices for maximum lead conversion in 2023?
Would you like to help your clients and sphere cut their homeownership and home maintenance costs substantially in 2023? This 12-month marketing plan is suitable for social media, email, direct mail and even video