What agents need to talk about when they talk about commissions
Opinion
With Anywhere's deal on the bombshell commission lawsuits, it's time to take a look at the way you communicate with buyer clients, and what to do next
by Bernice Ross Sep 12
NAR’s muddled messaging still can't keep up with the facts
Opinion
As the industry reels from The New York Times investigation into harassment at the National Association of Realtors, Bernice Ross pored over the ever-changing response to the scandal
What's next if NAR loses those bombshell lawsuits?
Opinion
The most explosive damage to the National Association of Realtors and the overall industry will result if the defendants lose one or both so-called bombshell lawsuits
by Bernice Ross Aug 25
Are your real estate clients truly satisfied? Here's how to make sure
The essence of garnering rave reviews and inspiring trust in your clients is taking responsibility, even when things don't go according to plan
by Bernice Ross Aug 22
Sexual harassment claims against NAR may not be settled just yet
Opinion
Last week at Connect, Brad Inman dropped the biggest bombshell of the week when he told a rapt audience about a text message he'd received involving The New York Times, Bernice Ross writes
by Bernice Ross Aug 16
12 rules of the road for new (and experienced) agents 
The road to real estate success is paved with strong connections, integrity and a genuine focus on meeting the needs of the client
by Bernice Ross Aug 2
Stop paying 35-40% to the portals for leads
Instead of throwing away money on paid leads month after month, find out how to generate both buyer and listing leads at little or no cost
by Bernice Ross Jul 26
5 steps to making money in today’s down market
Helping your clients understand the psychology of a changing market will make the job of selling their home much easier
by Bernice Ross Jul 18
NAR hunkers down as agents push back: The Download
This week: As NAR dismisses harassment claims, women in the industry speak up about what they've seen — up close and personal
by Christy Murdock Jul 7
Women make up 66% of NAR's membership. Is it serving you?
Opinion
As the National Association of Realtors doubles down to support bad behavior in its leadership, women see the organization's response as part of a larger problem endemic to the industry
by Bernice Ross Jul 3
NAR pushes back on harassment claim amid growing agent backlash
The National Association of Realtors tapped an independent law firm to investigate sexual and racial harassment allegations, ultimately choosing to 'reject' claims made by a former employee
How to reduce your income taxes legally using real estate investing
Opinion
Tax strategist David A. Perez helps real estate investors plan ahead to minimize their tax burden. Find out how his strategies can work for both active and passive investors
by Bernice Ross Jun 27
WomanUP! 2023, WomanUP!, CAR
Opinion
Women gathered to share how to move forward in challenging times — together — at WomanUP! 2023. Here’s a splinter of the wisdom they shared and why it matters so much right now
by Dani Vanderboegh Jun 26
Ready to start investing? Here are the ins and outs to get you started
Opinion
If you're just starting out, author and trainer Bernice Ross shares strategies for choosing your investment property and increasing its value for maximum return on investment
by Bernice Ross Jun 22
Women are masters of the financial universe. They just don’t know it
Within the next 5 to 8 years, women will control an astounding $32T of the country’s wealth. Sadly, many are totally unprepared to handle what’s ahead
by Bernice Ross Jun 17