Need leads? Try this easy approach to high-probability door knocking
Bernice Ross talks to long-time Bay Area broker-owner and trainer Jerry Kidd about how to integrate so-called old-fashioned marketing methods into a winning formula for growth
by Bernice Ross Nov 15
Exemplary agents will see commissions grow: NextHome CEO
Opinion
NextHome CEO James Dwiggins points out that the final chapter of the bombshell commission lawsuits hasn't been written. Find out what you need to know to plan ahead
by Bernice Ross Nov 3
24 coaching strategies that will help your business soar in 2024
If you've been struggling with motivation, mindset and the strains of the current market, author and trainer Bernice Ross offers two dozen proven techniques to get you back on track
by Bernice Ross Oct 26
Insider secrets to survive the shift to today’s skills-based market
Coach Verl Workman joins Bernice Ross to talk all things teams, growth and the demands of the current real estate market
by Bernice Ross Oct 23
What’s ahead economically for Q4 2023 and into 2024 and 2025?
Opinion
Trainer and coach Bernice Ross talks to chairman and founder of Williston Financial Group, Patrick Stone, about what's next for the economy, both in the short and long terms
by Bernice Ross Oct 16
The 'lock-in effect' is real. Lean into it to generate more leads
Opinion
Learn how the interest rate lock-in effect is impacting current buyers and sellers and where the market is headed next
by Bernice Ross Sep 26
New Western trends report has all the answers for savvy investors
Opinion
Real estate expert and trainer Bernice Ross sits down with New Western's President and co-founder Kurt Carlton to discuss the key takeways and valuable insights
by Bernice Ross Sep 22
What agents need to talk about when they talk about commissions
Opinion
With Anywhere's deal on the bombshell commission lawsuits, it's time to take a look at the way you communicate with buyer clients, and what to do next
by Bernice Ross Sep 12
NAR’s muddled messaging still can't keep up with the facts
Opinion
As the industry reels from The New York Times investigation into harassment at the National Association of Realtors, Bernice Ross pored over the ever-changing response to the scandal
What's next if NAR loses those bombshell lawsuits?
Opinion
The most explosive damage to the National Association of Realtors and the overall industry will result if the defendants lose one or both so-called bombshell lawsuits
by Bernice Ross Aug 25
Are your real estate clients truly satisfied? Here's how to make sure
The essence of garnering rave reviews and inspiring trust in your clients is taking responsibility, even when things don't go according to plan
by Bernice Ross Aug 22
Sexual harassment claims against NAR may not be settled just yet
Opinion
Last week at Connect, Brad Inman dropped the biggest bombshell of the week when he told a rapt audience about a text message he'd received involving The New York Times, Bernice Ross writes
by Bernice Ross Aug 16
12 rules of the road for new (and experienced) agents 
The road to real estate success is paved with strong connections, integrity and a genuine focus on meeting the needs of the client
by Bernice Ross Aug 2
Stop paying 35-40% to the portals for leads
Instead of throwing away money on paid leads month after month, find out how to generate both buyer and listing leads at little or no cost
by Bernice Ross Jul 26
5 steps to making money in today’s down market
Helping your clients understand the psychology of a changing market will make the job of selling their home much easier
by Bernice Ross Jul 18