Using paid leads? Here's the FCC change you need to know now
Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX's Curtis Fenn to find out what changes are afoot
by Bernice Ross Mar 1
Ditch the me-me-me approach to marketing and negotiation
Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes
by Bernice Ross Mar 1
The agent's essential guide to the commission lawsuits
Author and trainer Bernice Ross provides the rundown on what to know, what’s most likely to change, how it may impact your pocketbook and steps to take to be prepared for what’s ahead
by Bernice Ross Feb 29
Teaming up with AI: Your new partner in real estate success
Real estate coach Bernice Ross shares top insights about the future of AI from MIT professor Dr. R. David Edelman from ICNY 2024
by Bernice Ross Feb 23
Here's what lies ahead for the spring selling market
Trainer and author Bernice Ross talks to market expert Rick Sharga about red flags and opportunities to be found in the upcoming spring real estate market
by Bernice Ross Feb 20
Let TikTok's favorite debt expert help skyrocket your credit score
Trainer Bernice Ross talks to popular TikTok credit expert Alisa Glutz to find out how you and your clients can optimize the potential of a credit profile for lower interest rates and better scores
by Bernice Ross Feb 2
Simple strategies for feeling great and keeping healthy
Opinion
If your 2024 resolutions included health and fitness goals, trainer Bernice Ross offers a collection of great advice to help you stay on track
by Bernice Ross Jan 17
Agents are worth more than the current commission model
Agent, attorney, coach and yoga instructor Renee Fishman joins Bernice Ross to discuss the problems and opportunities provided by the ongoing commission debate
by Bernice Ross Jan 5
9 aha moments that significantly improved my life in 2023
Opinion
Instead of just looking ahead to 2024, writes author and trainer Bernice Ross, look back at the lessons you've learned and the challenges you've faced in 2023 and apply them to your planning
by Bernice Ross Dec 29
Sherry Chris, Tami Bonnell, women leaders share top advice for 2024
Take some wisdom with you into 2024 from the last WomanUP! podcast of of the year. Trainer Bernice Ross shares the most important lessons and best advice from top leaders
by Bernice Ross Dec 20
Confused about condos? Here's everything you need to know
Selling detached or single-family condominiums comes with a host of unusual issues. Trainer Bernice Ross shares what you need to know to provide expert service to your clients
by Bernice Ross Dec 13
ChatGPT and Python: This dynamic duo will redefine your marketing
Author and trainer Bernice Ross writes that the addition of Python to the already-robust marketing capabilities of ChatGPT creates a winning combination for your 2024 content planning
by Bernice Ross Dec 6
Here's how to put the commission lawsuits in the rearview mirror
Opinion
The most critical issue for those not currently involved in commission litigation is how to proceed in light of the preliminary approval of the Anywhere and RE/MAX settlements
by Bernice Ross Nov 28
14 ways to beat the stress this holiday season and through 2024
Personal and professional upheaval is taking its toll on members of the industry. Trainer Bernice Ross shares strategies to help you get a handle on stress as you move into the new year
by Bernice Ross Nov 27
Up your game with these hot tips from NAR's buyer and seller data
NAR’s 2023 Profile of Home Buyers and Sellers has just been released and it’s packed with insights that can help you take your business to the next level in 2024
by Bernice Ross Nov 16