Opinion
WomanUP!, a women's leadership initiative of the California Association of Realtors, was on a whole other level this year, writes speaker and attendee Bernice Ross. Here's why
Thanks to new technology and startup platforms with the right education, trainer Bernice Ross writes, even novices with small budgets can jump into the investing game with ease
Inman contributor Bernice Ross' new ‘Real Estate Wealth for Women’ site offers an abundance of resources and interviews with experts to help women make smarter financial decisions
Author Bernice Ross and New Western's Kurt Carlton discuss how investor-led rehab can solve inventory problems by breathing new life into America’s aging and abandoned vacant homes
Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer
By making homeownership more affordable, Bernice Ross writes, DPA enhances the value agents bring to the table and plays a vital role in making homeownership more accessible
Truly engaging is an essential component in providing stellar service from first contact to closing. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills
The rollout of the latest iteration of ChatGPT, calling itself Alex 4o, allows you and your business to do more than you ever thought possible. Author and trainer Bernice Ross shares the latest
Buyers and sellers are confused about the new rules of the road. Trainer Bernice Ross and Jeff Lobb discuss how agents can change up the conversation and add clarity and confidence
Frustrated and anxious about economic conditions? Trainer Bernice Ross writes that, instead of waiting for change, agents can move forward with confidence by following these strategies
Forget searching online for the perfect assistant, trainer Bernice Ross writes. AI is rapidly evolving, and the best assistant you have ever hired may be just a few clicks away
The real estate industry is in mourning as it says goodbye to one of its most powerful and glamorous figures, DirectOffer Chief Operating Officer Jennifer Berman
Author and trainer Bernice Ross and Verl Workman, co-founder of Workman Success Systems, discuss the strategies top-producing teams are leaning into now
If the proposed settlement is approved, multiple listing services will be forced to nix the buyer commission field by July. Now is the time to prepare, writes author and trainer Bernice Ross
Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now