Want to sell ultra-luxury properties? Here's what you'll need to know 
The ultra-luxury real estate game is infinitely more complex than a typical transaction. Learn what it takes to dominate the super-high-end deal
by Bernice Ross Jul 27
These new MLS rules could kill future bombshell commission lawsuits
Opinion
A new policy by Northwest MLS offers a glimpse of changes that could make commissions easier to negotiate and more transparent
by Bernice Ross Jul 22
7 client retention strategies that never go out of style
Opinion
To delight clients and keep them for life, it's vital to understand what they really need and want
by Bernice Ross Jul 19
7 strategies that separate the winners and losers in a shifting market
Opinion
Getting your mindset right and getting up to speed on the best lead gen tools are essential for meeting the challenges of today's real estate market
by Bernice Ross Jul 6
Why your next CMA will probably flop
Opinion
As the market shifts, relying on data that is 60 to 120 days old just won't cut it. Learn to create more timely and accurate CMAs with these tools
by Bernice Ross Jun 29
What these eerie parallels to the past 4 real estate market crashes may foreshadow
Opinion
Looking at the history of the last four market downturns indicates turbulent times may be ahead. The best agents and brokers will start preparing now
by Bernice Ross Jun 23
The cheapest way for clients to tap into new home equity
Opinion
There are many ways to access your home equity, but they're not all the same. Find out the most cost-effective and innovative strategies for tapping into that newfound wealth
by Bernice Ross Jun 20
The most important mortgage column you may ever read
Opinion
An “All-In-One-Mortgage” combines bank account, mortgage, and equity line of credit into a single product that lets you pay off your mortgage up to 18 years sooner
by Bernice Ross Jun 8
Red flag! 13 things agents should watch out for when being recruited
Here's what some agents who have recently made strategic moves have to say about keeping one's eye on the prize when it comes to negotiating contracts with a new brokerage
A simple way to make more money without working harder
There is an easier way that has nothing to do with working harder, and I've seen it work for thousands of agents. Here's what you should know
by Bernice Ross Jun 1
Stop Googling 'bubble': Here's why the news may be more positive than you think
Opinion
Are we on the verge of another major real estate downturn? Two of America’s most notable real estate economists, Leslie Appleton-Young and John Tuccillo, weigh in with their predictions and the news may be better than most people expect
by Bernice Ross May 24
How to take your team from zero to $130M in only 4 years
Opinion
At age 28, Juan Carlos Barreneche is one of the most successful agents in the US and founder of the Gold Bar Team. His two primary goals in life are to help people and to be financially free
by Bernice Ross May 18
Can you answer these 10 common questions about your new listing?
Opinion
Only a small percentage of agents can answer these ten questions about their listings. Are you one of the select few who can? 
by Bernice Ross May 13
Why the two 'bombshell lawsuits' will probably be duds
Opinion
The certification of the class in Sitzer/Burnett v. NAR is only an initial procedural step and there are serious issues with the plaintiff’s complaint. Still, however, the industry needs to proactively address the underlying issues regarding agent compensation
by Bernice Ross May 4
The secret to generating more 'offer-ready' buyers
Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers 'offer-ready'
by Bernice Ross Apr 27