Bringing the focus back to the local level isn't just good for your real estate business, trainer Bernice Ross writes. It's good for healing the political divisions exacerbated by this year's election
Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes
Trainer Bernice Ross looks at temporary touring agreements, such as Zillow's, and how they can undermine the interests of clients, agents and brokerages
From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture the Halloween hijinks in your market and share them on Instagram to give your business a boost
This year's presidential election has people totally stressed out. Trainer Bernice Ross offers strategies for releasing your anxiety and getting back to business
Conflict with clients and colleagues is stressful, Bernice Ross writes. Find out how to respond to and deal with that stress so that it doesn't take a toll on you or your transactions
When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day
Want to be more effective on social media and reach even more potential clients? Bernice Ross shares how to take your posts, Stories and Reels to the next level
Ready to begin your career? Trainer Bernice Ross writes that your choice of brokerage is an important one, so here's how to make the right decision
Excuses undermine your credibility and weaken your intentions, trainer Bernice Ross writes. Find out how to stop making excuses so you can maximize your professional performance
Small real estate investors have a role to play in improving affordability and inventory, trainer Bernice Ross writes, and can be a key part of growing your real estate business
If you want to be a better negotiator, pace yourself, come prepared with examples in hand, and collaborate to arrive at the best possible decision for your clients, trainer Bernice Ross writes
Whether it’s buyers trying to nickel and dime your sellers or sellers asking for a piece of your commission, trainer Bernice Ross writes, the key is to put your foot down and say no
Bernice Ross talks with Patrick Stone, chairman and founder of Williston Financial, about interest rates, new construction and the 2024 election
Opinion
Feeling like your listings are under scrutiny? They are. Bernice Ross lets you know more about the tools and techniques MLSs are using to ensure compliance with new commission rules