It’s no secret that people don’t love getting sales postcards. Establish yourself as a local resource by following these helpful hints
Yes, traditional efforts such as cold calling still work. Just ask Ramon Sanchez
Making a house a home requires more than brick and mortar. Find out what buyers need, what they want and what's a good investment for their lifestyle
Add value by helping your clients figure out their budget, where they’d like to realistically live and what to expect along the way
Find out if you're a closer by answering these 10 situational questions that could help you close the deal
Follow these pillars of real estate, and your productivity and profits will grow
Opinion
With a host of products to choose from, it’s now easier than ever to stay ahead of this dynamic real estate landscape
Prove that you are a worthy buyer’s agent to your clients and the agents you work with, and you’ll see the fruits of your labor in the form of referrals
Opinion
Focus on your agents and their growth, have a servant mentality, and watch your dreams come true
Like many forms of prospecting, consistently engaging with current homeowners (aka future sellers), adding value and being cognizant of their needs will lead to more business
Opinion
Educating sellers on the appraisal process helps manage expectations. It gives them a realistic understanding, and it will enable them to navigate the process successfully
Opinion
As real estate professionals, we have to be cautious and intentional about what we say due to fair housing laws and equal employment regulations. People who feel you have the wrong attitude are free to report you to authorities
Opinion
Here’s how we fix this: Post once a week on your social media accounts about different programs that help buyers and sellers
Opinion
It's easy to coast on autopilot in your career. But you should check your underlying assumptions about your values and how they impact your team
Here’s how some of the industry’s most profitable teams are keeping their margins healthy regardless of market condition