Follow these pillars of real estate, and your productivity and profits will grow
Opinion
With a host of products to choose from, it’s now easier than ever to stay ahead of this dynamic real estate landscape
Prove that you are a worthy buyer’s agent to your clients and the agents you work with, and you’ll see the fruits of your labor in the form of referrals
Opinion
Focus on your agents and their growth, have a servant mentality, and watch your dreams come true
Like many forms of prospecting, consistently engaging with current homeowners (aka future sellers), adding value and being cognizant of their needs will lead to more business
Opinion
Educating sellers on the appraisal process helps manage expectations. It gives them a realistic understanding, and it will enable them to navigate the process successfully
Opinion
As real estate professionals, we have to be cautious and intentional about what we say due to fair housing laws and equal employment regulations. People who feel you have the wrong attitude are free to report you to authorities
Opinion
Here’s how we fix this: Post once a week on your social media accounts about different programs that help buyers and sellers
Opinion
It's easy to coast on autopilot in your career. But you should check your underlying assumptions about your values and how they impact your team
Here’s how some of the industry’s most profitable teams are keeping their margins healthy regardless of market condition
Looking for a marketing plan to tie to the holiday weekend? It’s not too late! Here are a handful of things you can do in under 3 hours to promote your business
Position yourself as the expert, sharpen your saw, participate, be a quality leader, and take time to rest
Opinion
Spread your bets by strategically using multiple social media channels to broaden your marketing reach
Whether you're moving for a fresh start or moving out of necessity, it's possible to hit the ground running — as long as you have a plan
Opinion
The real estate industry needs to change its mindset about its relationship with customers. It's all about service — not just closing the transaction