How bad is it? The worst website mistakes (and how to avoid them)
Some website mistakes are worse than others, here's a list of the most common ones and how bad for business they really are. Plus, tips for how to correct them
by Jessi Healey Mar 15
'How's the neighborhood?' 5 buyer queries ChatGPT gets really wrong
Here are 5 common questions buyer clients ask agents, incorrect responses from ChatGPT, plus the correct response agents should use to avoid litigation
by Bernice Ross Mar 15
AI can transform your content marketing. Here's how to use it right
Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now
by Christy Murdock Mar 14
AI won't spell the end of real estate agents. A court decision will
Opinion
While many agents fear the replacement potential of AI, it may end up allowing the industry to continue working if the worst happens
by Chris Drayer Mar 8
OJO CEO John Berkowitz on the AI revolution: 'We're in a hype cycle'
OJO founder and CEO John Berkowitz shares what a Chinese translation of 'crisis' means for his company and what impact artificial intelligence might have on real estate
by Jim Dalrymple II Feb 24
It's a tool, not a solution: What top pros are saying about ChatGPT
Opinion
Proceed with caution when using AI to retain the ownership of your voice, your unique expertise and your value
by Molly McKinley Feb 24
The hottest tools to add to your AI toolbox in 2023
ChatGPT is only a sliver of what’s already available in the AI space. Here’s a roundup of some of the hottest applications you’ll want to add to your AI toolbox
by Bernice Ross Feb 23
The truth about ChatGPT: What you need to know before you use it
ChatGPT has taken the world by storm, but it's not perfect (yet). Before you use it, understand how it works, the wide variety of serious pitfalls and the potential risk to your business if you fail to fact-check the responses it provides
by Bernice Ross Feb 22
Fill your pipeline with this AI tool
Learn how proactive AI can give you an almost unfair advantage and fill your pipeline with opportunities.
Nation's largest MLS will use AI to catch listing compliance issues
California Regional MLS teams up with investee Styldod to improve handling of listing photos and rule violations and to someday provide revenue back to agents and the MLS for their data
How will AI change your real estate business?
Opinion
The world is changing. Those who embrace the coming wave of AI will outpace their competition exponentially
by Chris Pollinger Feb 3
How to create great marketing content in seconds with ChatGPT
Although AI isn’t likely to replace agents any time soon, those who fail to embrace these powerful tools will lose significant market share to those who do
by Bernice Ross Jan 30
Zillow deploys AI to improve online home search experience
Powered by an advanced natural language technology, homebuyers can enter longer, detail-rich requests, as they would on Google, to unearth more accurate inventory matches
by Craig C. Rowe Jan 27